Palmetto Consumer Insights

Who buys Palmetto? Palmetto consumers are generally very high income, Caucasian, and older age. Palmetto consumers are more likely to purchase Palmetto during larger pantry stocking trips. Brands such as Sunbeam, Jif, and Nabisco Triscuit also tend to be purchased in the same trip. Sample consumer insights data below.

Palmetto Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.4%
Total Basket $ (median)
$78.12

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Palmetto Consumer Demographics

demographic
index
Female
101
Male
89
<24
59
25-34
54
35-44
99
45-54
114
55-64
208
65+
191
African American
32
Asian
14
Caucasian
125
Hispanic
13
demographic
index
Has Kids
86
No Kids
131
- $20k
53
$20k-40k
65
$40k-60k
88
$60k-80k
94
$80k-100k
91
$100k-125k
128
$125k +
188
No College
45
College
105
Adv. Degree
139

Understand Palmetto Consumer Behavior

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Palmetto Basket Affinity & Size

brand
basket affinity
Sunbeam 7.1x
Jif 6.6x
Nabisco Triscuit 6.6x
Natures Own 6.5x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
421

Where is Palmetto Purchased?

channels
index
Club
153
Drug
2
Food
142
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 2.2x
Diet Mountain Dew 2.2x
Sunny Meadow 1.9x
Natures Own 1.8x

How Did They Pay?

method
index
Cash
72
Credit
94
Debit
131
Food Stamps
35

When is Palmetto Purchased?

day of week
Sun
19.2%
Mon
12.4%
Tue
11.1%
Wed
10.5%
Thu
11.1%
Fri
15.6%
Sat
20.1%
time of day
Morning
11.9%
Noon
19.5%
Afternoon
37.8%
Evening
26.3%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Palmetto consumers purchase?

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Why do Palmetto consumers try new brands?

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Where do Palmetto consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Palmetto Target Market

Arrow and target

Who actually buys Palmetto? Do these consumers match the intended target market of Palmetto?

Thought bubble

What motivates the target market to purchase Palmetto?

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What other target market should Palmetto look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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