Parliament Lights Consumer Insights

Who buys Parliament Lights? Parliament Lights consumers are generally very high income, Caucasian, and senior age. Parliament Lights consumers are more likely to purchase Parliament Lights during small to mid sized trips. Brands such as Marlboro Gold Pack, Red Bull, and Diet Pepsi also tend to be purchased in the same trip. Sample consumer insights data below.

Parliament Lights Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.58
% of Basket $ (median)
64.7%
Total Basket $ (median)
$14.81

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Parliament Lights Consumer Demographics

demographic
index
Female
98
Male
116
<24
38
25-34
78
35-44
109
45-54
107
55-64
115
65+
163
African American
31
Asian
109
Caucasian
114
Hispanic
28
demographic
index
Has Kids
87
No Kids
129
- $20k
157
$20k-40k
90
$40k-60k
83
$60k-80k
44
$80k-100k
113
$100k-125k
119
$125k +
157
No College
118
College
110
Adv. Degree
31

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Parliament Lights Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 103.0x
Red Bull 88.1x
Diet Pepsi 24.2x
Tropicana 17.9x
basket size
index
Urgent Need (1-2 Items)
125
Express Lane (3-10 Items)
128
Fill Up (11-20 Items)
40
Pantry Stocking (21+ Items)
20

Where is Parliament Lights Purchased?

channels
index
Club
78
Dollar
8
Drug
376
Food
48
Gas & Convenience
3261
Mass
2
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 4.0x
Marlboro 3.4x
Red Bull 2.8x
Goya 2.1x

How Did They Pay?

method
index
Cash
114
Credit
118
Debit
91
Food Stamps
7

When is Parliament Lights Purchased?

day of week
Sun
15.5%
Mon
13.3%
Tue
10.5%
Wed
13.7%
Thu
12.1%
Fri
19.3%
Sat
15.5%
time of day
Morning
19.0%
Noon
13.7%
Afternoon
28.2%
Evening
24.4%
Late
14.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Parliament Lights consumers purchase?

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Why do Parliament Lights consumers try new brands?

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Where do Parliament Lights consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Parliament Lights Target Market

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Who actually buys Parliament Lights? Do these consumers match the intended target market of Parliament Lights?

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What motivates the target market to purchase Parliament Lights?

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What other target market should Parliament Lights look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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