Pepperidge Farm Baby Goldfish Consumer Insights

Who buys Pepperidge Farm Baby Goldfish? Pepperidge Farm Baby Goldfish consumers are generally median income, Caucasian, and lower middle age. Pepperidge Farm Baby Goldfish consumers are more likely to purchase Pepperidge Farm Baby Goldfish during larger pantry stocking trips. Brands such as Pepperidge Farm Goldfish, Gerber Graduates, and Dannon Danimals also tend to be purchased in the same trip. Sample consumer insights data below.

Pepperidge Farm Baby Goldfish Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
2.8%
Total Basket $ (median)
$71.75

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Pepperidge Farm Baby Goldfish Consumer Demographics

demographic
index
Female
102
Male
78
<24
50
25-34
119
35-44
121
45-54
71
55-64
47
65+
23
African American
43
Asian
74
Caucasian
111
Hispanic
68
demographic
index
Has Kids
127
No Kids
40
- $20k
56
$20k-40k
68
$40k-60k
90
$60k-80k
121
$80k-100k
118
$100k-125k
120
$125k +
118
No College
76
College
101
Adv. Degree
126

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Pepperidge Farm Baby Goldfish Basket Affinity & Size

brand
basket affinity
Pepperidge Farm Goldfish 17.6x
Gerber Graduates 8.0x
Dannon Danimals 5.6x
Yoplait Go-Gurt 5.4x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
509

Where is Pepperidge Farm Baby Goldfish Purchased?

channels
index
Dollar
4
Drug
23
Food
121
Gas & Convenience
1
Mass
126
regions
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What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Dannon Danimals 1.9x
Utz 1.8x
YoCrunch 1.7x

How Did They Pay?

method
index
Cash
85
Credit
105
Debit
100
Food Stamps
115

When is Pepperidge Farm Baby Goldfish Purchased?

day of week
Sun
18.7%
Mon
15.0%
Tue
12.7%
Wed
11.4%
Thu
11.8%
Fri
14.3%
Sat
16.1%
time of day
Morning
18.1%
Noon
18.7%
Afternoon
31.8%
Evening
25.0%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepperidge Farm Baby Goldfish consumers purchase?

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Why do Pepperidge Farm Baby Goldfish consumers try new brands?

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Where do Pepperidge Farm Baby Goldfish consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Pepperidge Farm Baby Goldfish Target Market

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Who actually buys Pepperidge Farm Baby Goldfish? Do these consumers match the intended target market of Pepperidge Farm Baby Goldfish?

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What motivates the target market to purchase Pepperidge Farm Baby Goldfish?

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What other target market should Pepperidge Farm Baby Goldfish look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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