Survey Pepsi Consumers

Accelerate your consumer research by segmenting and surveying Pepsi consumers in our panel of over 300,000 profiled consumers.

Sample Survey Data From Our Panelists

We targeted panelists who purchase Pepsi by using their receipt data, then surveyed these panelists to understand why they purchase Pepsi.

Pepsi Impulse Purchases

Did you decide to purchase Pepsi while at the store?

Yes

19%

See survey data about other brands these panelists purchase:

Retailer Affinity
Mountain Dew 10.0x
Dr. Pepper 6.0x
7Up 4.9x
Diet Mountain Dew 4.9x

Pepsi Brand Loyalty

If the Pepsi item was out of stock, what would you have done?
20% Avg: 28%
Purchased another brand
23% Avg: 31%

Gone to another store to purchase it

30% Avg: 19%

Waited until my next trip to the same store

25% Avg: 21%

Bought a similar Pepsi item

Pepsi Consumer Rating

Rating:

9.1

Average: 8.9 *

Understand Consumer Sentiment

Our capabilities let you research how sentiment influences purchases of Pepsi.
Learn More

Pepsi Consumer Reviews

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Even thou diet a little to sweet

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My whole family is full of pepsi lovers. Except for parties and guests we very rarely purchase any other brand.

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I normally don't care for diet soda but this one tastes great.

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Pepsi Brand Associations

refreshing
taste
great
tasty
delicious
pepsi
soda
yummy
favorite
love
sweet
quality
yum
drink
best
flavor
calories
coke
cherry
like
diet
pop
husband
calorie
brand
better
tasting
tastes
awesome
satisfying
example survey

Get Rapid Results

Accelerate Your Research

Contact us to survey real Pepsi consumers.

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Over 50% response rate

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300,000+ profiled panelists

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Target by purchase behavior & demographics

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Trigger surveys after a purchase

Clients

Example InfoScout insights clients

Why Pick InfoScout for Research Surveys?

300,000+ Consumers in Our Panel

We have America’s largest, and most representative consumers panel. Over 250,000 shopping trips are reported daily, with an average of 5 weekly trips reported per panelist.

Target By Purchase Behavior and Demographics

Segment groups by demographics and purchase behavior that's relevant to your research. Segmentation data includes: items purchased, retailer shopped at, purchase date, age, ethnicity, gender, location, education, income and more.

Behavior Triggered

Survey panelists soon after they report a Pepsi purchase. Collect data while the Pepsi purchase is fresh in mind to reduce recall bias.

Deeper Research

Our combination of purchase behavior data and trigger based surveys enable deeper research. Research why Pepsi consumers stop purchasing Pepsi items, why they switch brands and much more.

Faster Research, Rapid Results

Save time by quickly segmenting groups within our profiled panel. Skip the incidence check because the purchase events are verified. Quickly field surveys to panelists' mobile phones or desktop computers.

About Our Pepsi Panelists, Surveys, Data and Research

InfoScout has over 300,000 consumers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. From receipts, we gather information such as retailer, items purchased, date of the trip, payment method and more. Surveys are sent directly to consumers on their mobile phone.



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