Pepsi Wild Cherry Consumer Insights

Who buys Pepsi Wild Cherry? Pepsi Wild Cherry consumers are generally very low income, Caucasian, and young adult age. Pepsi Wild Cherry consumers are more likely to purchase Pepsi Wild Cherry during larger pantry stocking trips. Brands such as Mountain Dew, Diet Pepsi, and Dr. Pepper also tend to be purchased in the same trip. Sample consumer insights data below.

Pepsi Wild Cherry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$25.23

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Pepsi Wild Cherry Consumer Demographics

demographic
index
Female
98
Male
124
<24
122
25-34
136
35-44
95
45-54
73
55-64
77
65+
62
African American
89
Asian
57
Caucasian
109
Hispanic
72
demographic
index
Has Kids
103
No Kids
93
- $20k
158
$20k-40k
129
$40k-60k
120
$60k-80k
103
$80k-100k
81
$100k-125k
59
$125k +
46
No College
147
College
96
Adv. Degree
65

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Pepsi Wild Cherry Basket Affinity & Size

brand
basket affinity
Mountain Dew 11.3x
Diet Pepsi 7.0x
Dr. Pepper 6.5x
Diet Mountain Dew 5.4x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
279

Where is Pepsi Wild Cherry Purchased?

channels
index
Beauty
3
Club
2
Dollar
136
Drug
144
Food
128
Gas & Convenience
343
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Mountain Dew 1.5x
Marlboro Gold Pack 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
126
Credit
82
Debit
92
Food Stamps
203

When is Pepsi Wild Cherry Purchased?

day of week
Sun
17.4%
Mon
12.5%
Tue
11.4%
Wed
11.8%
Thu
12.5%
Fri
15.8%
Sat
18.7%
time of day
Morning
14.1%
Noon
15.5%
Afternoon
33.8%
Evening
28.8%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pepsi Wild Cherry consumers purchase?

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Why do Pepsi Wild Cherry consumers try new brands?

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Where do Pepsi Wild Cherry consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pepsi Wild Cherry Target Market

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Who actually buys Pepsi Wild Cherry? Do these consumers match the intended target market of Pepsi Wild Cherry?

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What motivates the target market to purchase Pepsi Wild Cherry?

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What other target market should Pepsi Wild Cherry look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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