Pero Family Farms Consumer Insights

Who buys Pero Family Farms? Pero Family Farms consumers are generally very high income, African American, and upper middle age. Pero Family Farms consumers are more likely to purchase Pero Family Farms during larger pantry stocking trips. Brands such as Archer Farms, Green Giant, and Driscoll's also tend to be purchased in the same trip. Sample consumer insights data below.

Pero Family Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
2.9%
Total Basket $ (median)
$103.47

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pero Family Farms Consumer Demographics

demographic
index
Female
99
Male
112
<24
94
25-34
98
35-44
99
45-54
106
55-64
103
65+
91
African American
108
Asian
73
Caucasian
104
Hispanic
85
demographic
index
Has Kids
99
No Kids
101
- $20k
69
$20k-40k
78
$40k-60k
89
$60k-80k
102
$80k-100k
104
$100k-125k
125
$125k +
135
No College
69
College
100
Adv. Degree
136

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Pero Family Farms Basket Affinity & Size

brand
basket affinity
Archer Farms 15.7x
Green Giant 11.5x
Driscoll's 9.0x
Fresh Express 8.3x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
488

Where is Pero Family Farms Purchased?

channels
index
Club
0
Dollar
6
Drug
1
Food
79
Mass
160
regions
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What Else Do They Buy?

brand
household affinity
Arnold 1.6x
Archer Farms 1.5x
Goya 1.4x
Birds Eye 1.4x

How Did They Pay?

method
index
Cash
60
Credit
132
Debit
94
Food Stamps
88

When is Pero Family Farms Purchased?

day of week
Sun
19.7%
Mon
14.5%
Tue
11.7%
Wed
10.8%
Thu
10.0%
Fri
14.4%
Sat
18.9%
time of day
Morning
14.0%
Noon
17.1%
Afternoon
37.1%
Evening
26.2%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pero Family Farms consumers purchase?

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Why do Pero Family Farms consumers try new brands?

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Where do Pero Family Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pero Family Farms Target Market

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Who actually buys Pero Family Farms? Do these consumers match the intended target market of Pero Family Farms?

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What motivates the target market to purchase Pero Family Farms?

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What other target market should Pero Family Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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