Chestnuts nut Consumer Insights

Who buys Chestnuts nut? Chestnuts nut consumers are generally very low income, Asian, and adolescent age. Chestnuts nut consumers are more likely to purchase Chestnuts nut during larger pantry stocking trips. Brands such as Domino, Dannon Danimals, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Chestnuts nut Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.67
% of Basket $ (median)
9.0%
Total Basket $ (median)
$40.88

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Chestnuts nut Consumer Demographics

demographic
index
Female
93
Male
167
<24
216
25-34
91
35-44
101
45-54
101
55-64
71
65+
129
African American
41
Asian
596
Caucasian
61
Hispanic
45
demographic
index
Has Kids
86
No Kids
131
- $20k
133
$20k-40k
103
$40k-60k
115
$60k-80k
71
$80k-100k
87
$100k-125k
100
$125k +
110
No College
84
College
104
Adv. Degree
102

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Chestnuts nut Basket Affinity & Size

brand
basket affinity
Domino 15.7x
Dannon Danimals 10.7x
Boars Head 9.1x
Goya 8.2x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
183
Pantry Stocking (21+ Items)
247

Where is Chestnuts nut Purchased?

channels
index
Club
44
Dollar
31
Drug
9
Food
274
Gas & Convenience
14
Mass
4
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Goya 1.6x
Nutella 1.5x
Dannon 1.4x

How Did They Pay?

method
index
Cash
164
Credit
135
Debit
38
Food Stamps
101

When is Chestnuts nut Purchased?

day of week
Sun
18.9%
Mon
13.1%
Tue
13.9%
Wed
12.1%
Thu
8.8%
Fri
13.5%
Sat
19.8%
time of day
Morning
15.1%
Noon
18.5%
Afternoon
37.8%
Evening
24.2%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Chestnuts nut consumers purchase?

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Why do Chestnuts nut consumers try new brands?

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Where do Chestnuts nut consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Chestnuts nut Target Market

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Who actually buys Chestnuts nut? Do these consumers match the intended target market of Chestnuts nut?

Thought bubble

What motivates the target market to purchase Chestnuts nut?

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What other target market should Chestnuts nut look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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