Ice Consumer Insights

Who buys Ice? Ice consumers are generally median income, Hispanic, and upper middle age. Ice consumers are more likely to purchase Ice during mid to large sized trips. Brands such as Bud Light, Lays Wavy, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Ice Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
15.9%
Total Basket $ (median)
$15.68

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ice Consumer Demographics

demographic
index
Female
98
Male
121
<24
80
25-34
86
35-44
107
45-54
112
55-64
94
65+
78
African American
66
Asian
103
Caucasian
96
Hispanic
127
demographic
index
Has Kids
102
No Kids
96
- $20k
86
$20k-40k
93
$40k-60k
87
$60k-80k
120
$80k-100k
96
$100k-125k
100
$125k +
114
No College
101
College
102
Adv. Degree
88

Understand Ice Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ice Basket Affinity & Size

brand
basket affinity
Bud Light 13.1x
Lays Wavy 5.5x
Red Bull 5.1x
7Up 5.0x
basket size
index
Urgent Need (1-2 Items)
82
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
110

Where is Ice Purchased?

channels
index
Beauty
0
Club
38
Dollar
97
Drug
44
Food
202
Gas & Convenience
950
Mass
19
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.4x
Marlboro 1.4x
Red Bull 1.3x
Monster Energy 1.3x

How Did They Pay?

method
index
Cash
172
Credit
92
Debit
78
Food Stamps
58

When is Ice Purchased?

day of week
Sun
16.7%
Mon
9.0%
Tue
7.9%
Wed
8.8%
Thu
10.3%
Fri
17.3%
Sat
30.0%
time of day
Morning
24.7%
Noon
18.4%
Afternoon
31.6%
Evening
20.7%
Late
4.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Ice consumers purchase?

check mark

Why do Ice consumers try new brands?

check mark

Where do Ice consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ice Target Market

Arrow and target

Who actually buys Ice? Do these consumers match the intended target market of Ice?

Thought bubble

What motivates the target market to purchase Ice?

magnifying glass

What other target market should Ice look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us