Pistachios nut Consumer Insights

Who buys Pistachios nut? Pistachios nut consumers are generally very high income, Asian, and older age. Pistachios nut consumers are more likely to purchase Pistachios nut during larger pantry stocking trips. Brands such as Almond Breeze, Snyders Of Hanover, and Chex Mix also tend to be purchased in the same trip. Sample consumer insights data below.

Pistachios nut Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.99
% of Basket $ (median)
9.7%
Total Basket $ (median)
$61.81

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pistachios nut Consumer Demographics

demographic
index
Female
100
Male
103
<24
91
25-34
80
35-44
92
45-54
116
55-64
157
65+
137
African American
91
Asian
116
Caucasian
101
Hispanic
84
demographic
index
Has Kids
90
No Kids
123
- $20k
78
$20k-40k
83
$40k-60k
87
$60k-80k
98
$80k-100k
98
$100k-125k
112
$125k +
152
No College
83
College
101
Adv. Degree
118

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Pistachios nut Basket Affinity & Size

brand
basket affinity
Almond Breeze 6.0x
Snyders Of Hanover 5.8x
Chex Mix 5.7x
Sparkling Ice 5.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
377

Where is Pistachios nut Purchased?

channels
index
Beauty
15
Club
55
Dollar
96
Drug
11
Food
251
Gas & Convenience
25
Mass
14
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.4x
Almond Breeze 1.4x
Smart Balance 1.4x
Dannon 1.3x

How Did They Pay?

method
index
Cash
90
Credit
117
Debit
94
Food Stamps
87

When is Pistachios nut Purchased?

day of week
Sun
17.5%
Mon
13.7%
Tue
12.7%
Wed
12.9%
Thu
11.9%
Fri
14.0%
Sat
17.3%
time of day
Morning
15.7%
Noon
19.0%
Afternoon
37.2%
Evening
24.3%
Late
3.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pistachios nut consumers purchase?

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Why do Pistachios nut consumers try new brands?

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Where do Pistachios nut consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pistachios nut Target Market

Arrow and target

Who actually buys Pistachios nut? Do these consumers match the intended target market of Pistachios nut?

Thought bubble

What motivates the target market to purchase Pistachios nut?

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What other target market should Pistachios nut look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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