Plum Organics Consumer Insights

Who buys Plum Organics? Plum Organics consumers are generally very high income, Asian, and young adult age. Plum Organics consumers are more likely to purchase Plum Organics during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Plum Organics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.48
% of Basket $ (median)
6.5%
Total Basket $ (median)
$53.50

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Plum Organics Consumer Demographics

demographic
index
Female
101
Male
93
<24
64
25-34
173
35-44
109
45-54
24
55-64
39
65+
40
African American
51
Asian
196
Caucasian
96
Hispanic
79
demographic
index
Has Kids
124
No Kids
46
- $20k
62
$20k-40k
79
$40k-60k
92
$60k-80k
105
$80k-100k
123
$100k-125k
104
$125k +
130
No College
46
College
101
Adv. Degree
159

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Plum Organics Basket Affinity & Size

brand
basket affinity
Gerber Graduates 56.9x
Gerber 36.8x
Archer Farms 10.3x
Horizon Organic 8.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
406

Where is Plum Organics Purchased?

channels
index
Club
31
Dollar
2
Drug
31
Food
66
Gas & Convenience
1
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.5x
Gerber 2.4x
Huggies 2.1x
Horizon Organic 1.9x

How Did They Pay?

method
index
Cash
59
Credit
94
Debit
118
Food Stamps
115

When is Plum Organics Purchased?

day of week
Sun
15.0%
Mon
12.9%
Tue
13.8%
Wed
12.7%
Thu
12.6%
Fri
15.3%
Sat
17.7%
time of day
Morning
14.3%
Noon
20.6%
Afternoon
34.0%
Evening
24.7%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Plum Organics consumers purchase?

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Why do Plum Organics consumers try new brands?

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Where do Plum Organics consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Plum Organics Target Market

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Who actually buys Plum Organics? Do these consumers match the intended target market of Plum Organics?

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What motivates the target market to purchase Plum Organics?

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What other target market should Plum Organics look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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