Pop Secret 100 Calorie Pop Consumer Insights

Who buys Pop Secret 100 Calorie Pop? Pop Secret 100 Calorie Pop consumers are generally higher income, Caucasian, and senior age. Pop Secret 100 Calorie Pop consumers are more likely to purchase Pop Secret 100 Calorie Pop during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Almond Breeze, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Pop Secret 100 Calorie Pop Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.0%
Total Basket $ (median)
$79.49

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pop Secret 100 Calorie Pop Consumer Demographics

demographic
index
Female
100
Male
96
<24
66
25-34
93
35-44
93
45-54
103
55-64
144
65+
156
African American
102
Asian
37
Caucasian
108
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
63
$20k-40k
78
$40k-60k
93
$60k-80k
111
$80k-100k
115
$100k-125k
119
$125k +
112
No College
81
College
98
Adv. Degree
133

Understand Pop Secret 100 Calorie Pop Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Pop Secret 100 Calorie Pop Basket Affinity & Size

brand
basket affinity
Weight Watchers Smart Ones 6.7x
Almond Breeze 6.0x
Lean Cuisine 5.9x
Jennie-O 5.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
530

Where is Pop Secret 100 Calorie Pop Purchased?

channels
index
Club
0
Drug
21
Food
143
Gas & Convenience
5
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.9x
Lean Cuisine 1.8x
Maxwell House 1.7x
Birds Eye Steamfresh 1.6x

How Did They Pay?

method
index
Cash
89
Credit
115
Debit
94
Food Stamps
92

When is Pop Secret 100 Calorie Pop Purchased?

day of week
Sun
18.4%
Mon
13.8%
Tue
10.7%
Wed
12.1%
Thu
11.6%
Fri
15.2%
Sat
18.3%
time of day
Morning
14.5%
Noon
16.7%
Afternoon
33.7%
Evening
28.6%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Pop Secret 100 Calorie Pop consumers purchase?

check mark

Why do Pop Secret 100 Calorie Pop consumers try new brands?

check mark

Where do Pop Secret 100 Calorie Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pop Secret 100 Calorie Pop Target Market

Arrow and target

Who actually buys Pop Secret 100 Calorie Pop? Do these consumers match the intended target market of Pop Secret 100 Calorie Pop?

Thought bubble

What motivates the target market to purchase Pop Secret 100 Calorie Pop?

magnifying glass

What other target market should Pop Secret 100 Calorie Pop look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us