Popeye Consumer Insights

Who buys Popeye? Popeye consumers are generally slightly higher income, Hispanic, and young adult age. Popeye consumers are more likely to purchase Popeye during larger pantry stocking trips. Brands such as Fresh Selections, Green Giant, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Popeye Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.3%
Total Basket $ (median)
$46.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Popeye Consumer Demographics

demographic
index
Female
95
Male
151
<24
127
25-34
135
35-44
85
45-54
88
55-64
89
65+
54
African American
139
Asian
103
Caucasian
89
Hispanic
184
demographic
index
Has Kids
89
No Kids
124
- $20k
105
$20k-40k
108
$40k-60k
89
$60k-80k
106
$80k-100k
113
$100k-125k
97
$125k +
84
No College
89
College
103
Adv. Degree
99

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Popeye Basket Affinity & Size

brand
basket affinity
Fresh Selections 24.3x
Green Giant 10.9x
Almond Breeze 8.2x
Kraft Macaroni & Cheese 6.8x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
400

Where is Popeye Purchased?

channels
index
Club
2
Dollar
1
Drug
2
Food
215
Gas & Convenience
15
Mass
59
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 2.3x
Jennie-O 1.5x
Bud Light 1.5x
Post Honey Bunches Of Oats 1.5x

How Did They Pay?

method
index
Cash
84
Credit
108
Debit
96
Food Stamps
129

When is Popeye Purchased?

day of week
Sun
17.3%
Mon
14.5%
Tue
13.8%
Wed
13.1%
Thu
11.1%
Fri
13.4%
Sat
16.7%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
34.3%
Evening
27.6%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Popeye consumers purchase?

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Why do Popeye consumers try new brands?

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Where do Popeye consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Popeye Target Market

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Who actually buys Popeye? Do these consumers match the intended target market of Popeye?

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What motivates the target market to purchase Popeye?

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What other target market should Popeye look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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