Power Crunch Consumer Insights

Who buys Power Crunch? Power Crunch consumers are generally very high income, Hispanic, and upper middle age. Power Crunch consumers are more likely to purchase Power Crunch during larger pantry stocking trips. Brands such as Goya, Jennie-O, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Power Crunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.25
% of Basket $ (median)
8.6%
Total Basket $ (median)
$72.38

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Power Crunch Consumer Demographics

demographic
index
Female
95
Male
146
<24
41
25-34
98
35-44
102
45-54
125
55-64
82
65+
19
African American
22
Asian
88
Caucasian
100
Hispanic
165
demographic
index
Has Kids
90
No Kids
123
- $20k
72
$20k-40k
78
$40k-60k
86
$60k-80k
109
$80k-100k
76
$100k-125k
127
$125k +
157
No College
69
College
102
Adv. Degree
128

Understand Power Crunch Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Power Crunch Basket Affinity & Size

brand
basket affinity
Goya 11.3x
Jennie-O 11.2x
Hefty 8.4x
Cinnamon Toast Crunch 8.4x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
378

Where is Power Crunch Purchased?

channels
index
Club
2
Dollar
2
Drug
14
Food
31
Mass
194
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Oikos 2.1x
Monster Energy 2.0x
Diet Dr Pepper 1.9x
Smart Balance 1.9x

How Did They Pay?

method
index
Cash
110
Credit
93
Debit
111
Food Stamps
45

When is Power Crunch Purchased?

day of week
Sun
17.9%
Mon
13.8%
Tue
12.7%
Wed
12.9%
Thu
12.3%
Fri
13.8%
Sat
16.6%
time of day
Morning
20.0%
Noon
17.4%
Afternoon
28.8%
Evening
26.4%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Power Crunch consumers purchase?

check mark

Why do Power Crunch consumers try new brands?

check mark

Where do Power Crunch consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Power Crunch Target Market

Arrow and target

Who actually buys Power Crunch? Do these consumers match the intended target market of Power Crunch?

Thought bubble

What motivates the target market to purchase Power Crunch?

magnifying glass

What other target market should Power Crunch look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us