Price's Consumer Insights

Who buys Price's? Price's consumers are generally slightly higher income, Hispanic, and senior age. Price's consumers are more likely to purchase Price's during larger pantry stocking trips. Brands such as Sunbeam, Jennie-O, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Price's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.46
% of Basket $ (median)
4.3%
Total Basket $ (median)
$79.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Price's Consumer Demographics

demographic
index
Female
101
Male
94
<24
84
25-34
75
35-44
85
45-54
98
55-64
222
65+
232
African American
21
Asian
46
Caucasian
108
Hispanic
123
demographic
index
Has Kids
90
No Kids
123
- $20k
83
$20k-40k
98
$40k-60k
97
$60k-80k
86
$80k-100k
135
$100k-125k
110
$125k +
92
No College
109
College
97
Adv. Degree
103

Understand Price's Consumer Behavior

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Price's Basket Affinity & Size

brand
basket affinity
Sunbeam 6.8x
Jennie-O 6.5x
French's 6.2x
Sunny Meadow 5.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
137
Pantry Stocking (21+ Items)
483

Where is Price's Purchased?

channels
index
Club
35
Dollar
130
Drug
30
Food
42
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Dr Pepper 1.7x
Yoplait Light 1.6x
Red Bull 1.6x
Sunbeam 1.5x

How Did They Pay?

method
index
Cash
101
Credit
89
Debit
115
Food Stamps
76

When is Price's Purchased?

day of week
Sun
17.9%
Mon
15.3%
Tue
11.6%
Wed
12.0%
Thu
11.9%
Fri
12.1%
Sat
19.3%
time of day
Morning
15.7%
Noon
15.4%
Afternoon
33.9%
Evening
28.0%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Price's consumers purchase?

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Why do Price's consumers try new brands?

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Where do Price's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Price's Target Market

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Who actually buys Price's? Do these consumers match the intended target market of Price's?

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What motivates the target market to purchase Price's?

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What other target market should Price's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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