Prilosec Consumer Insights

Who buys Prilosec? Prilosec consumers are generally very high income, Caucasian, and senior age. Prilosec consumers are more likely to purchase Prilosec during larger pantry stocking trips. Brands such as Tide, Blue Bonnet, and Jif also tend to be purchased in the same trip. Sample consumer insights data below.

Prilosec Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$21.99
% of Basket $ (median)
27.0%
Total Basket $ (median)
$81.31

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Prilosec Consumer Demographics

demographic
index
Female
99
Male
105
<24
89
25-34
70
35-44
86
45-54
116
55-64
192
65+
210
African American
66
Asian
76
Caucasian
108
Hispanic
66
demographic
index
Has Kids
82
No Kids
140
- $20k
90
$20k-40k
84
$40k-60k
95
$60k-80k
98
$80k-100k
112
$100k-125k
109
$125k +
119
No College
119
College
93
Adv. Degree
110

Understand Prilosec Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Prilosec Basket Affinity & Size

brand
basket affinity
Tide 6.3x
Blue Bonnet 6.2x
Jif 5.4x
Charmin 5.3x
basket size
index
Urgent Need (1-2 Items)
48
Express Lane (3-10 Items)
78
Fill Up (11-20 Items)
128
Pantry Stocking (21+ Items)
264

Where is Prilosec Purchased?

channels
index
Club
143
Dollar
72
Drug
313
Food
49
Gas & Convenience
2
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Listerine 1.4x
Marlboro Gold Pack 1.4x
Maxwell House 1.4x
Purina Friskies 1.4x

How Did They Pay?

method
index
Cash
104
Credit
102
Debit
106
Food Stamps
20

When is Prilosec Purchased?

day of week
Sun
15.9%
Mon
13.7%
Tue
13.4%
Wed
11.7%
Thu
11.1%
Fri
15.7%
Sat
18.5%
time of day
Morning
16.1%
Noon
19.4%
Afternoon
36.3%
Evening
23.6%
Late
4.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Prilosec consumers purchase?

check mark

Why do Prilosec consumers try new brands?

check mark

Where do Prilosec consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Prilosec Target Market

Arrow and target

Who actually buys Prilosec? Do these consumers match the intended target market of Prilosec?

Thought bubble

What motivates the target market to purchase Prilosec?

magnifying glass

What other target market should Prilosec look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us