Pringles Cheez Ummms Consumer Insights

Who buys Pringles Cheez Ummms? Pringles Cheez Ummms consumers are generally lower income, African American, and lower middle age. Pringles Cheez Ummms consumers are more likely to purchase Pringles Cheez Ummms during larger pantry stocking trips. Brands such as Kelloggs Pop Tarts, Totino's Pizza Rolls, and Armour also tend to be purchased in the same trip. Sample consumer insights data below.

Pringles Cheez Ummms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.50
% of Basket $ (median)
2.4%
Total Basket $ (median)
$62.21

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  • Recent demographic data

Pringles Cheez Ummms Consumer Demographics

demographic
index
Female
101
Male
87
<24
99
25-34
101
35-44
115
45-54
91
55-64
64
65+
36
African American
149
Asian
64
Caucasian
107
Hispanic
47
demographic
index
Has Kids
112
No Kids
73
- $20k
124
$20k-40k
128
$40k-60k
117
$60k-80k
92
$80k-100k
101
$100k-125k
70
$125k +
58
No College
124
College
99
Adv. Degree
75

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Pringles Cheez Ummms Basket Affinity & Size

brand
basket affinity
Kelloggs Pop Tarts 6.0x
Totino's Pizza Rolls 4.4x
Armour 4.3x
Nabisco Chips Ahoy! 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
457

Where is Pringles Cheez Ummms Purchased?

channels
index
Dollar
950
Drug
14
Food
17
Gas & Convenience
17
Mass
165
regions
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What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Totino's Pizza Rolls 1.8x
Farmers Market 1.7x
Armour 1.7x

How Did They Pay?

method
index
Cash
104
Credit
86
Debit
102
Food Stamps
195

When is Pringles Cheez Ummms Purchased?

day of week
Sun
17.7%
Mon
12.6%
Tue
11.0%
Wed
11.0%
Thu
12.2%
Fri
17.4%
Sat
18.1%
time of day
Morning
14.0%
Noon
15.9%
Afternoon
32.2%
Evening
29.2%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pringles Cheez Ummms consumers purchase?

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Why do Pringles Cheez Ummms consumers try new brands?

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Where do Pringles Cheez Ummms consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pringles Cheez Ummms Target Market

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Who actually buys Pringles Cheez Ummms? Do these consumers match the intended target market of Pringles Cheez Ummms?

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What motivates the target market to purchase Pringles Cheez Ummms?

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What other target market should Pringles Cheez Ummms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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