Pure Balance Consumer Insights

Who buys Pure Balance? Pure Balance consumers are generally slightly lower income, Caucasian, and young adult age. Pure Balance consumers are more likely to purchase Pure Balance during larger pantry stocking trips. Brands such as Sunny Meadow, Marketside, and Cottonelle also tend to be purchased in the same trip. Sample consumer insights data below.

Pure Balance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.68
% of Basket $ (median)
21.4%
Total Basket $ (median)
$40.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pure Balance Consumer Demographics

demographic
index
Female
100
Male
96
<24
87
25-34
121
35-44
101
45-54
83
55-64
84
65+
59
African American
34
Asian
18
Caucasian
116
Hispanic
45
demographic
index
Has Kids
80
No Kids
146
- $20k
63
$20k-40k
135
$40k-60k
145
$60k-80k
94
$80k-100k
107
$100k-125k
63
$125k +
39
No College
108
College
98
Adv. Degree
100

Understand Pure Balance Consumer Behavior

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Pure Balance Basket Affinity & Size

brand
basket affinity
Sunny Meadow 8.2x
Marketside 7.3x
Cottonelle 6.5x
Purina Friskies 6.5x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
322

Where is Pure Balance Purchased?

channels
index
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.0x
Birds Eye Steamfresh 1.7x
Purina Friskies 1.7x
Borden 1.7x

How Did They Pay?

method
index
Cash
94
Credit
77
Debit
134
Food Stamps
44

When is Pure Balance Purchased?

day of week
Sun
16.1%
Mon
15.4%
Tue
12.7%
Wed
11.6%
Thu
12.4%
Fri
15.1%
Sat
16.7%
time of day
Morning
13.3%
Noon
15.5%
Afternoon
32.0%
Evening
30.7%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pure Balance consumers purchase?

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Why do Pure Balance consumers try new brands?

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Where do Pure Balance consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pure Balance Target Market

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Who actually buys Pure Balance? Do these consumers match the intended target market of Pure Balance?

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What motivates the target market to purchase Pure Balance?

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What other target market should Pure Balance look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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