Pure Silk Consumer Insights

Who buys Pure Silk? Pure Silk consumers are generally lower income, Caucasian, and adolescent age. Pure Silk consumers are more likely to purchase Pure Silk during larger pantry stocking trips. Brands such as TRESemme, Secret, and Suave also tend to be purchased in the same trip. Sample consumer insights data below.

Pure Silk Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.97
% of Basket $ (median)
3.7%
Total Basket $ (median)
$53.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Pure Silk Consumer Demographics

demographic
index
Female
104
Male
62
<24
138
25-34
97
35-44
104
45-54
111
55-64
69
65+
39
African American
78
Asian
31
Caucasian
111
Hispanic
89
demographic
index
Has Kids
101
No Kids
97
- $20k
109
$20k-40k
114
$40k-60k
108
$60k-80k
99
$80k-100k
104
$100k-125k
91
$125k +
69
No College
131
College
96
Adv. Degree
83

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Pure Silk Basket Affinity & Size

brand
basket affinity
TRESemme 8.1x
Secret 7.8x
Suave 6.1x
CoverGirl 5.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
405

Where is Pure Silk Purchased?

channels
index
Beauty
21
Dollar
432
Drug
182
Food
52
Gas & Convenience
1
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Blue Bonnet 1.5x
Totino's Party Pizza 1.5x
Lean Cuisine 1.4x

How Did They Pay?

method
index
Cash
123
Credit
86
Debit
109
Food Stamps
61

When is Pure Silk Purchased?

day of week
Sun
19.1%
Mon
12.7%
Tue
11.3%
Wed
11.2%
Thu
11.8%
Fri
15.3%
Sat
18.6%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
34.2%
Evening
26.8%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Pure Silk consumers purchase?

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Why do Pure Silk consumers try new brands?

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Where do Pure Silk consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Pure Silk Target Market

Arrow and target

Who actually buys Pure Silk? Do these consumers match the intended target market of Pure Silk?

Thought bubble

What motivates the target market to purchase Pure Silk?

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What other target market should Pure Silk look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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