Purex Free AND Clear Consumer Insights

Who buys Purex Free AND Clear? Purex Free AND Clear consumers are generally median income, Caucasian, and senior age. Purex Free AND Clear consumers are more likely to purchase Purex Free AND Clear during larger pantry stocking trips. Brands such as Jennie-O, Scott, and YoCrunch also tend to be purchased in the same trip. Sample consumer insights data below.

Purex Free AND Clear Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.97
% of Basket $ (median)
7.0%
Total Basket $ (median)
$56.34

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purex Free AND Clear Consumer Demographics

demographic
index
Female
101
Male
94
<24
68
25-34
92
35-44
95
45-54
106
55-64
121
65+
186
African American
72
Asian
48
Caucasian
110
Hispanic
84
demographic
index
Has Kids
99
No Kids
102
- $20k
81
$20k-40k
89
$40k-60k
102
$60k-80k
117
$80k-100k
97
$100k-125k
94
$125k +
107
No College
86
College
98
Adv. Degree
126

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Purex Free AND Clear Basket Affinity & Size

brand
basket affinity
Jennie-O 7.9x
Scott 7.0x
YoCrunch 6.9x
Hefty 5.5x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
140
Pantry Stocking (21+ Items)
451

Where is Purex Free AND Clear Purchased?

channels
index
Drug
100
Food
156
Gas & Convenience
10
Mass
89
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.7x
Arizona (Beverage) 1.6x
Arnold 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
119
Credit
109
Debit
89
Food Stamps
53

When is Purex Free AND Clear Purchased?

day of week
Sun
19.7%
Mon
13.7%
Tue
11.6%
Wed
12.2%
Thu
12.0%
Fri
15.1%
Sat
15.6%
time of day
Morning
15.8%
Noon
19.0%
Afternoon
34.7%
Evening
24.4%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purex Free AND Clear consumers purchase?

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Why do Purex Free AND Clear consumers try new brands?

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Where do Purex Free AND Clear consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purex Free AND Clear Target Market

Arrow and target

Who actually buys Purex Free AND Clear? Do these consumers match the intended target market of Purex Free AND Clear?

Thought bubble

What motivates the target market to purchase Purex Free AND Clear?

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What other target market should Purex Free AND Clear look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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