Purina Beneful Healthy Fiesta Consumer Insights

Who buys Purina Beneful Healthy Fiesta? Purina Beneful Healthy Fiesta consumers are generally median income, Hispanic, and older age. Purina Beneful Healthy Fiesta consumers are more likely to purchase Purina Beneful Healthy Fiesta during larger pantry stocking trips. Brands such as Sunbeam, Weight Watchers Smart Ones, and Puffs also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful Healthy Fiesta Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$13.98
% of Basket $ (median)
21.9%
Total Basket $ (median)
$63.76

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Purina Beneful Healthy Fiesta Consumer Demographics

demographic
index
Female
103
Male
73
<24
116
25-34
111
35-44
90
45-54
99
55-64
125
65+
53
African American
75
Asian
57
Caucasian
97
Hispanic
174
demographic
index
Has Kids
89
No Kids
125
- $20k
115
$20k-40k
120
$40k-60k
96
$60k-80k
122
$80k-100k
96
$100k-125k
75
$125k +
64
No College
112
College
102
Adv. Degree
75

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Purina Beneful Healthy Fiesta Basket Affinity & Size

brand
basket affinity
Sunbeam 7.2x
Weight Watchers Smart Ones 6.2x
Puffs 5.6x
Secret 5.6x
basket size
index
Urgent Need (1-2 Items)
30
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
312

Where is Purina Beneful Healthy Fiesta Purchased?

channels
index
Drug
48
Food
12
Mass
203
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Sunny Meadow 1.6x
Marlboro Gold Pack 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
109
Credit
73
Debit
124
Food Stamps
40

When is Purina Beneful Healthy Fiesta Purchased?

day of week
Sun
18.3%
Mon
11.3%
Tue
13.2%
Wed
12.3%
Thu
10.6%
Fri
16.9%
Sat
17.4%
time of day
Morning
14.7%
Noon
18.1%
Afternoon
31.1%
Evening
28.4%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Beneful Healthy Fiesta consumers purchase?

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Why do Purina Beneful Healthy Fiesta consumers try new brands?

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Where do Purina Beneful Healthy Fiesta consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

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The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful Healthy Fiesta Target Market

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Who actually buys Purina Beneful Healthy Fiesta? Do these consumers match the intended target market of Purina Beneful Healthy Fiesta?

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What motivates the target market to purchase Purina Beneful Healthy Fiesta?

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What other target market should Purina Beneful Healthy Fiesta look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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