Purina Beneful Healthy Smile Consumer Insights

Who buys Purina Beneful Healthy Smile? Purina Beneful Healthy Smile consumers are generally lower income, Hispanic, and older age. Purina Beneful Healthy Smile consumers are more likely to purchase Purina Beneful Healthy Smile during larger pantry stocking trips. Brands such as Purina Friskies, Febreze, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Beneful Healthy Smile Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.18
% of Basket $ (median)
10.9%
Total Basket $ (median)
$47.49

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Purina Beneful Healthy Smile Consumer Demographics

demographic
index
Female
102
Male
79
<24
101
25-34
99
35-44
90
45-54
110
55-64
142
65+
63
African American
67
Asian
78
Caucasian
104
Hispanic
111
demographic
index
Has Kids
82
No Kids
140
- $20k
94
$20k-40k
116
$40k-60k
115
$60k-80k
106
$80k-100k
95
$100k-125k
85
$125k +
69
No College
114
College
101
Adv. Degree
77

Understand Purina Beneful Healthy Smile Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Purina Beneful Healthy Smile Basket Affinity & Size

brand
basket affinity
Purina Friskies 5.8x
Febreze 4.9x
Birds Eye 4.7x
Green Giant 4.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
389

Where is Purina Beneful Healthy Smile Purchased?

channels
index
Dollar
33
Drug
52
Food
108
Gas & Convenience
3
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Birds Eye 1.5x
TRESemme 1.5x
Entenmann's 1.5x

How Did They Pay?

method
index
Cash
107
Credit
84
Debit
113
Food Stamps
48

When is Purina Beneful Healthy Smile Purchased?

day of week
Sun
18.1%
Mon
11.5%
Tue
10.9%
Wed
12.7%
Thu
12.2%
Fri
16.3%
Sat
18.3%
time of day
Morning
16.5%
Noon
16.6%
Afternoon
34.3%
Evening
26.1%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Purina Beneful Healthy Smile consumers purchase?

check mark

Why do Purina Beneful Healthy Smile consumers try new brands?

check mark

Where do Purina Beneful Healthy Smile consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Beneful Healthy Smile Target Market

Arrow and target

Who actually buys Purina Beneful Healthy Smile? Do these consumers match the intended target market of Purina Beneful Healthy Smile?

Thought bubble

What motivates the target market to purchase Purina Beneful Healthy Smile?

magnifying glass

What other target market should Purina Beneful Healthy Smile look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us