Purina Fancy Feast Consumer Insights

Who buys Purina Fancy Feast? Purina Fancy Feast consumers are generally higher income, Caucasian, and older age. Purina Fancy Feast consumers are more likely to purchase Purina Fancy Feast during larger pantry stocking trips. Brands such as Purina Friskies, Arm & Hammer, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Fancy Feast Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.55
% of Basket $ (median)
9.1%
Total Basket $ (median)
$50.01

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  • Recent demographic data

Purina Fancy Feast Consumer Demographics

demographic
index
Female
100
Male
99
<24
73
25-34
64
35-44
81
45-54
135
55-64
200
65+
200
African American
30
Asian
50
Caucasian
113
Hispanic
72
demographic
index
Has Kids
66
No Kids
177
- $20k
81
$20k-40k
95
$40k-60k
99
$60k-80k
99
$80k-100k
96
$100k-125k
127
$125k +
100
No College
95
College
100
Adv. Degree
107

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Purina Fancy Feast Basket Affinity & Size

brand
basket affinity
Purina Friskies 27.7x
Arm & Hammer 5.8x
Marie Callender's 4.4x
Lean Cuisine 3.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
446

Where is Purina Fancy Feast Purchased?

channels
index
Club
60
Dollar
54
Drug
23
Food
87
Gas & Convenience
6
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 2.6x
Marlboro Gold Pack 1.5x
Maxwell House 1.5x
Marlboro 1.5x

How Did They Pay?

method
index
Cash
107
Credit
106
Debit
98
Food Stamps
39

When is Purina Fancy Feast Purchased?

day of week
Sun
15.7%
Mon
12.8%
Tue
11.8%
Wed
12.4%
Thu
12.4%
Fri
15.9%
Sat
18.9%
time of day
Morning
15.7%
Noon
16.9%
Afternoon
35.8%
Evening
26.0%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Fancy Feast consumers purchase?

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Why do Purina Fancy Feast consumers try new brands?

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Where do Purina Fancy Feast consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Fancy Feast Target Market

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Who actually buys Purina Fancy Feast? Do these consumers match the intended target market of Purina Fancy Feast?

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What motivates the target market to purchase Purina Fancy Feast?

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What other target market should Purina Fancy Feast look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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