Purina Puppy Chow Healthy Morsels Consumer Insights

Who buys Purina Puppy Chow Healthy Morsels? Purina Puppy Chow Healthy Morsels consumers are generally very low income, Caucasian, and adolescent age. Purina Puppy Chow Healthy Morsels consumers are more likely to purchase Purina Puppy Chow Healthy Morsels during larger pantry stocking trips. Brands such as Kraft Singles, Chef Boyardee, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Purina Puppy Chow Healthy Morsels Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.88
% of Basket $ (median)
20.5%
Total Basket $ (median)
$62.89

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Purina Puppy Chow Healthy Morsels Consumer Demographics

demographic
index
Female
101
Male
92
<24
200
25-34
124
35-44
90
45-54
94
55-64
66
65+
40
African American
57
Asian
35
Caucasian
111
Hispanic
99
demographic
index
Has Kids
105
No Kids
90
- $20k
138
$20k-40k
119
$40k-60k
128
$60k-80k
125
$80k-100k
81
$100k-125k
60
$125k +
26
No College
141
College
100
Adv. Degree
53

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Purina Puppy Chow Healthy Morsels Basket Affinity & Size

brand
basket affinity
Kraft Singles 9.1x
Chef Boyardee 6.2x
Kelloggs Pop Tarts 5.8x
Bar-S 5.4x
basket size
index
Urgent Need (1-2 Items)
27
Express Lane (3-10 Items)
65
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
314

Where is Purina Puppy Chow Healthy Morsels Purchased?

channels
index
Drug
0
Food
8
Mass
213
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.8x
Hawaiian Punch 1.7x
Armour 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
110
Credit
78
Debit
118
Food Stamps
99

When is Purina Puppy Chow Healthy Morsels Purchased?

day of week
Sun
17.8%
Mon
13.5%
Tue
10.5%
Wed
11.4%
Thu
13.4%
Fri
15.9%
Sat
17.6%
time of day
Morning
12.3%
Noon
16.3%
Afternoon
32.5%
Evening
30.1%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Purina Puppy Chow Healthy Morsels consumers purchase?

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Why do Purina Puppy Chow Healthy Morsels consumers try new brands?

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Where do Purina Puppy Chow Healthy Morsels consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Purina Puppy Chow Healthy Morsels Target Market

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Who actually buys Purina Puppy Chow Healthy Morsels? Do these consumers match the intended target market of Purina Puppy Chow Healthy Morsels?

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What motivates the target market to purchase Purina Puppy Chow Healthy Morsels?

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What other target market should Purina Puppy Chow Healthy Morsels look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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