Raisinets Consumer Insights

Who buys Raisinets? Raisinets consumers are generally lower income, African American, and older age. Raisinets consumers are more likely to purchase Raisinets during larger pantry stocking trips. Brands such as Skittles, M&M's, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Raisinets Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
5.7%
Total Basket $ (median)
$17.51

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Raisinets Consumer Demographics

demographic
index
Female
101
Male
94
<24
109
25-34
95
35-44
92
45-54
104
55-64
138
65+
107
African American
130
Asian
70
Caucasian
103
Hispanic
93
demographic
index
Has Kids
94
No Kids
113
- $20k
103
$20k-40k
124
$40k-60k
109
$60k-80k
92
$80k-100k
96
$100k-125k
87
$125k +
79
No College
114
College
100
Adv. Degree
83

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Raisinets Basket Affinity & Size

brand
basket affinity
Skittles 15.9x
M&M's 9.4x
Twizzlers 9.1x
Kit Kat 5.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
248

Where is Raisinets Purchased?

channels
index
Beauty
5
Club
6
Dollar
829
Drug
181
Food
44
Gas & Convenience
40
Mass
124
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 1.5x
YoCrunch 1.5x
Hawaiian Punch 1.4x
Kelloggs Frosted Flakes 1.4x

How Did They Pay?

method
index
Cash
126
Credit
92
Debit
94
Food Stamps
117

When is Raisinets Purchased?

day of week
Sun
14.7%
Mon
12.5%
Tue
12.4%
Wed
12.5%
Thu
13.8%
Fri
15.8%
Sat
18.2%
time of day
Morning
12.8%
Noon
15.7%
Afternoon
34.5%
Evening
29.1%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Raisinets consumers purchase?

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Why do Raisinets consumers try new brands?

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Where do Raisinets consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Raisinets Target Market

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Who actually buys Raisinets? Do these consumers match the intended target market of Raisinets?

Thought bubble

What motivates the target market to purchase Raisinets?

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What other target market should Raisinets look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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