Reach Consumer Insights

Who buys Reach? Reach consumers are generally very low income, Asian, and adolescent age. Reach consumers are more likely to purchase Reach during larger pantry stocking trips. Brands such as Listerine, Oral-B, and Colgate also tend to be purchased in the same trip. Sample consumer insights data below.

Reach Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.91
% of Basket $ (median)
8.0%
Total Basket $ (median)
$36.51

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reach Consumer Demographics

demographic
index
Female
101
Male
89
<24
124
25-34
123
35-44
94
45-54
84
55-64
88
65+
85
African American
135
Asian
228
Caucasian
82
Hispanic
124
demographic
index
Has Kids
95
No Kids
112
- $20k
133
$20k-40k
111
$40k-60k
108
$60k-80k
98
$80k-100k
91
$100k-125k
88
$125k +
75
No College
100
College
100
Adv. Degree
98

Understand Reach Consumer Behavior

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Reach Basket Affinity & Size

brand
basket affinity
Listerine 11.6x
Oral-B 11.1x
Colgate 9.1x
Crest 8.9x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
80
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
261

Where is Reach Purchased?

channels
index
Beauty
37
Dollar
309
Drug
416
Food
49
Gas & Convenience
12
Mass
109
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Scott 1.4x
Listerine 1.3x
Huggies 1.3x
Angel Soft 1.3x

How Did They Pay?

method
index
Cash
170
Credit
87
Debit
83
Food Stamps
54

When is Reach Purchased?

day of week
Sun
18.2%
Mon
12.7%
Tue
12.7%
Wed
12.4%
Thu
13.2%
Fri
14.7%
Sat
16.0%
time of day
Morning
17.0%
Noon
17.0%
Afternoon
31.6%
Evening
25.3%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reach consumers purchase?

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Why do Reach consumers try new brands?

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Where do Reach consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reach Target Market

Arrow and target

Who actually buys Reach? Do these consumers match the intended target market of Reach?

Thought bubble

What motivates the target market to purchase Reach?

magnifying glass

What other target market should Reach look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us