Ready Pac Consumer Insights

Who buys Ready Pac? Ready Pac consumers are generally very high income, Hispanic, and upper middle age. Ready Pac consumers are more likely to purchase Ready Pac during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Dannon Oikos also tend to be purchased in the same trip. Sample consumer insights data below.

Ready Pac Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.58

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ready Pac Consumer Demographics

demographic
index
Female
99
Male
110
<24
99
25-34
95
35-44
93
45-54
117
55-64
111
65+
102
African American
114
Asian
85
Caucasian
94
Hispanic
151
demographic
index
Has Kids
96
No Kids
109
- $20k
103
$20k-40k
91
$40k-60k
85
$60k-80k
100
$80k-100k
107
$100k-125k
112
$125k +
115
No College
93
College
101
Adv. Degree
105

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Ready Pac Basket Affinity & Size

brand
basket affinity
Lean Cuisine 5.2x
Weight Watchers Smart Ones 5.2x
Dannon Oikos 4.6x
Marketside 4.5x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
391

Where is Ready Pac Purchased?

channels
index
Club
85
Dollar
10
Drug
28
Food
130
Gas & Convenience
5
Mass
99
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.5x
Skippy 1.5x
Lean Cuisine 1.4x
Taylor Farms 1.4x

How Did They Pay?

method
index
Cash
152
Credit
74
Debit
97
Food Stamps
124

When is Ready Pac Purchased?

day of week
Sun
22.2%
Mon
16.5%
Tue
13.1%
Wed
11.5%
Thu
11.3%
Fri
11.3%
Sat
14.2%
time of day
Morning
16.3%
Noon
16.7%
Afternoon
32.8%
Evening
28.2%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ready Pac consumers purchase?

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Why do Ready Pac consumers try new brands?

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Where do Ready Pac consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ready Pac Target Market

Arrow and target

Who actually buys Ready Pac? Do these consumers match the intended target market of Ready Pac?

Thought bubble

What motivates the target market to purchase Ready Pac?

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What other target market should Ready Pac look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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