Reddi-Wip Consumer Insights

Who buys Reddi-Wip? Reddi-Wip consumers are generally very high income, Caucasian, and senior age. Reddi-Wip consumers are more likely to purchase Reddi-Wip during larger pantry stocking trips. Brands such as Jello, Breyers, and Cool Whip also tend to be purchased in the same trip. Sample consumer insights data below.

Reddi-Wip Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
4.7%
Total Basket $ (median)
$63.35

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Reddi-Wip Consumer Demographics

demographic
index
Female
101
Male
93
<24
72
25-34
73
35-44
101
45-54
116
55-64
134
65+
170
African American
60
Asian
60
Caucasian
108
Hispanic
83
demographic
index
Has Kids
99
No Kids
103
- $20k
76
$20k-40k
79
$40k-60k
93
$60k-80k
96
$80k-100k
113
$100k-125k
118
$125k +
129
No College
87
College
100
Adv. Degree
114

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Reddi-Wip Basket Affinity & Size

brand
basket affinity
Jello 5.0x
Breyers 4.9x
Cool Whip 4.7x
Marie Callender's 4.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
425

Where is Reddi-Wip Purchased?

channels
index
Club
111
Dollar
5
Drug
23
Food
152
Gas & Convenience
12
Mass
78
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Nabisco Triscuit 1.3x
Diet Pepsi 1.3x
Eggland's Best 1.3x

How Did They Pay?

method
index
Cash
99
Credit
112
Debit
90
Food Stamps
100

When is Reddi-Wip Purchased?

day of week
Sun
16.9%
Mon
12.7%
Tue
12.6%
Wed
13.6%
Thu
12.0%
Fri
14.7%
Sat
17.6%
time of day
Morning
14.8%
Noon
16.8%
Afternoon
35.4%
Evening
27.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Reddi-Wip consumers purchase?

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Why do Reddi-Wip consumers try new brands?

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Where do Reddi-Wip consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Reddi-Wip Target Market

Arrow and target

Who actually buys Reddi-Wip? Do these consumers match the intended target market of Reddi-Wip?

Thought bubble

What motivates the target market to purchase Reddi-Wip?

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What other target market should Reddi-Wip look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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