Rice-A-Roni Consumer Insights

Who buys Rice-A-Roni? Rice-A-Roni consumers are generally lower income, Caucasian, and upper middle age. Rice-A-Roni consumers are more likely to purchase Rice-A-Roni during larger pantry stocking trips. Brands such as Kraft Macaroni & Cheese, Old El Paso, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Rice-A-Roni Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.6%
Total Basket $ (median)
$77.12

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rice-A-Roni Consumer Demographics

demographic
index
Female
100
Male
97
<24
103
25-34
96
35-44
98
45-54
109
55-64
97
65+
102
African American
96
Asian
78
Caucasian
104
Hispanic
88
demographic
index
Has Kids
101
No Kids
97
- $20k
95
$20k-40k
104
$40k-60k
100
$60k-80k
100
$80k-100k
101
$100k-125k
104
$125k +
93
No College
107
College
101
Adv. Degree
84

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Rice-A-Roni Basket Affinity & Size

brand
basket affinity
Kraft Macaroni & Cheese 5.3x
Old El Paso 4.9x
Chef Boyardee 4.7x
Maruchan Ramen 4.3x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
30
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
541

Where is Rice-A-Roni Purchased?

channels
index
Club
99
Dollar
64
Drug
16
Food
156
Gas & Convenience
7
Mass
76
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.3x
Totino's Pizza Rolls 1.3x
Hostess 1.3x
Gatorade G2 1.3x

How Did They Pay?

method
index
Cash
110
Credit
88
Debit
101
Food Stamps
151

When is Rice-A-Roni Purchased?

day of week
Sun
19.5%
Mon
14.3%
Tue
12.1%
Wed
11.7%
Thu
11.6%
Fri
13.5%
Sat
17.3%
time of day
Morning
14.0%
Noon
17.8%
Afternoon
37.1%
Evening
25.9%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rice-A-Roni consumers purchase?

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Why do Rice-A-Roni consumers try new brands?

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Where do Rice-A-Roni consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rice-A-Roni Target Market

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Who actually buys Rice-A-Roni? Do these consumers match the intended target market of Rice-A-Roni?

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What motivates the target market to purchase Rice-A-Roni?

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What other target market should Rice-A-Roni look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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