Rimmel London Consumer Insights

Who buys Rimmel London? Rimmel London consumers are generally very low income, Hispanic, and adolescent age. Rimmel London consumers are more likely to purchase Rimmel London during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and TRESemme also tend to be purchased in the same trip. Sample consumer insights data below.

Rimmel London Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.62
% of Basket $ (median)
10.6%
Total Basket $ (median)
$43.40

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rimmel London Consumer Demographics

demographic
index
Female
103
Male
71
<24
224
25-34
112
35-44
90
45-54
100
55-64
75
65+
62
African American
71
Asian
96
Caucasian
97
Hispanic
138
demographic
index
Has Kids
94
No Kids
113
- $20k
142
$20k-40k
122
$40k-60k
106
$60k-80k
92
$80k-100k
89
$100k-125k
83
$125k +
73
No College
114
College
102
Adv. Degree
75

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Rimmel London Basket Affinity & Size

brand
basket affinity
CoverGirl 29.6x
Neutrogena 11.4x
TRESemme 7.1x
Olay 6.6x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
248

Where is Rimmel London Purchased?

channels
index
Beauty
1330
Club
0
Dollar
1
Drug
284
Food
20
Gas & Convenience
0
Mass
157
regions
hover to view index

What Else Do They Buy?

brand
household affinity
CoverGirl 1.5x
TRESemme 1.4x
Marlboro Gold Pack 1.4x
Arizona (Beverage) 1.3x

How Did They Pay?

method
index
Cash
118
Credit
81
Debit
117
Food Stamps
43

When is Rimmel London Purchased?

day of week
Sun
16.1%
Mon
12.2%
Tue
12.7%
Wed
12.3%
Thu
12.8%
Fri
14.9%
Sat
19.0%
time of day
Morning
12.1%
Noon
14.9%
Afternoon
34.6%
Evening
29.8%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rimmel London consumers purchase?

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Why do Rimmel London consumers try new brands?

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Where do Rimmel London consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rimmel London Target Market

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Who actually buys Rimmel London? Do these consumers match the intended target market of Rimmel London?

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What motivates the target market to purchase Rimmel London?

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What other target market should Rimmel London look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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