Robert's Pirates Booty Consumer Insights

Who buys Robert's Pirates Booty? Robert's Pirates Booty consumers are generally very high income, Caucasian, and lower middle age. Robert's Pirates Booty consumers are more likely to purchase Robert's Pirates Booty during larger pantry stocking trips. Brands such as Dannon Danimals, Horizon Organic, and Archer Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Robert's Pirates Booty Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
5.5%
Total Basket $ (median)
$90.57

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  • Recent demographic data

Robert's Pirates Booty Consumer Demographics

demographic
index
Female
102
Male
76
<24
38
25-34
76
35-44
141
45-54
86
55-64
51
65+
49
African American
41
Asian
100
Caucasian
104
Hispanic
89
demographic
index
Has Kids
124
No Kids
46
- $20k
35
$20k-40k
48
$40k-60k
57
$60k-80k
85
$80k-100k
108
$100k-125k
160
$125k +
237
No College
43
College
101
Adv. Degree
165

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Robert's Pirates Booty Basket Affinity & Size

brand
basket affinity
Dannon Danimals 8.8x
Horizon Organic 8.6x
Archer Farms 7.4x
Yoplait Go-Gurt 6.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
177
Pantry Stocking (21+ Items)
393

Where is Robert's Pirates Booty Purchased?

channels
index
Beauty
26
Club
221
Dollar
11
Drug
32
Food
144
Gas & Convenience
5
Mass
57
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Dannon Danimals 1.7x
Eggland's Best 1.5x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
62
Credit
127
Debit
103
Food Stamps
46

When is Robert's Pirates Booty Purchased?

day of week
Sun
18.4%
Mon
14.1%
Tue
13.0%
Wed
12.6%
Thu
12.1%
Fri
14.1%
Sat
15.6%
time of day
Morning
16.6%
Noon
22.1%
Afternoon
35.5%
Evening
21.7%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Robert's Pirates Booty consumers purchase?

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Why do Robert's Pirates Booty consumers try new brands?

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Where do Robert's Pirates Booty consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Robert's Pirates Booty Target Market

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Who actually buys Robert's Pirates Booty? Do these consumers match the intended target market of Robert's Pirates Booty?

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What motivates the target market to purchase Robert's Pirates Booty?

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What other target market should Robert's Pirates Booty look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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