Rolling Rock Consumer Insights

Who buys Rolling Rock? Rolling Rock consumers are generally very low income, Asian, and young adult age. Rolling Rock consumers are more likely to purchase Rolling Rock during larger pantry stocking trips. Brands such as Marlboro Gold Pack, Ball Park, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Rolling Rock Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.64
% of Basket $ (median)
27.9%
Total Basket $ (median)
$31.01

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rolling Rock Consumer Demographics

demographic
index
Female
95
Male
152
<24
89
25-34
124
35-44
88
45-54
101
55-64
96
65+
49
African American
27
Asian
113
Caucasian
96
Hispanic
60
demographic
index
Has Kids
93
No Kids
116
- $20k
191
$20k-40k
137
$40k-60k
81
$60k-80k
109
$80k-100k
81
$100k-125k
74
$125k +
53
No College
115
College
103
Adv. Degree
67

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Rolling Rock Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 8.3x
Ball Park 7.2x
French's 6.5x
Hillshire Farm 6.4x
basket size
index
Urgent Need (1-2 Items)
60
Express Lane (3-10 Items)
96
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
178

Where is Rolling Rock Purchased?

channels
index
Club
27
Dollar
23
Drug
87
Food
183
Gas & Convenience
358
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.1x
Red Bull 1.7x
Monster Energy 1.7x
Marlboro 1.7x

How Did They Pay?

method
index
Cash
156
Credit
92
Debit
83
Food Stamps
88

When is Rolling Rock Purchased?

day of week
Sun
12.7%
Mon
10.1%
Tue
10.4%
Wed
11.9%
Thu
10.9%
Fri
20.0%
Sat
23.9%
time of day
Morning
9.4%
Noon
14.1%
Afternoon
35.1%
Evening
32.6%
Late
8.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rolling Rock consumers purchase?

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Why do Rolling Rock consumers try new brands?

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Where do Rolling Rock consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rolling Rock Target Market

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Who actually buys Rolling Rock? Do these consumers match the intended target market of Rolling Rock?

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What motivates the target market to purchase Rolling Rock?

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What other target market should Rolling Rock look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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