Romero's Food Products Consumer Insights

Who buys Romero's Food Products? Romero's Food Products consumers are generally higher income, Hispanic, and senior age. Romero's Food Products consumers are more likely to purchase Romero's Food Products during larger pantry stocking trips. Brands such as Smart Balance, Oroweat, and Sara Lee also tend to be purchased in the same trip. Sample consumer insights data below.

Romero's Food Products Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
3.0%
Total Basket $ (median)
$66.90

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Romero's Food Products Consumer Demographics

demographic
index
Female
100
Male
96
<24
93
25-34
92
35-44
113
45-54
98
55-64
66
65+
118
African American
79
Asian
79
Caucasian
69
Hispanic
353
demographic
index
Has Kids
110
No Kids
77
- $20k
107
$20k-40k
106
$40k-60k
86
$60k-80k
101
$80k-100k
105
$100k-125k
111
$125k +
92
No College
115
College
103
Adv. Degree
68

Understand Romero's Food Products Consumer Behavior

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Romero's Food Products Basket Affinity & Size

brand
basket affinity
Smart Balance 18.3x
Oroweat 7.3x
Sara Lee 5.7x
Bar-S 5.7x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
470

Where is Romero's Food Products Purchased?

channels
index
Food
148
Mass
110
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 2.6x
Oroweat 2.2x
Fresh Selections 2.0x
Jennie-O 1.9x

How Did They Pay?

method
index
Cash
173
Credit
48
Debit
108
Food Stamps
141

When is Romero's Food Products Purchased?

day of week
Sun
20.6%
Mon
15.6%
Tue
13.3%
Wed
11.2%
Thu
10.4%
Fri
13.7%
Sat
15.1%
time of day
Morning
15.5%
Noon
16.6%
Afternoon
36.5%
Evening
24.8%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Romero's Food Products consumers purchase?

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Why do Romero's Food Products consumers try new brands?

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Where do Romero's Food Products consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Romero's Food Products Target Market

Arrow and target

Who actually buys Romero's Food Products? Do these consumers match the intended target market of Romero's Food Products?

Thought bubble

What motivates the target market to purchase Romero's Food Products?

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What other target market should Romero's Food Products look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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