Rosarita Consumer Insights

Who buys Rosarita? Rosarita consumers are generally median income, Hispanic, and young adult age. Rosarita consumers are more likely to purchase Rosarita during larger pantry stocking trips. Brands such as Mission (Foods), Old El Paso, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Rosarita Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.76
% of Basket $ (median)
2.2%
Total Basket $ (median)
$78.76

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Rosarita Consumer Demographics

demographic
index
Female
100
Male
105
<24
105
25-34
106
35-44
103
45-54
96
55-64
87
65+
65
African American
54
Asian
69
Caucasian
97
Hispanic
157
demographic
index
Has Kids
107
No Kids
84
- $20k
84
$20k-40k
98
$40k-60k
102
$60k-80k
107
$80k-100k
100
$100k-125k
102
$125k +
96
No College
95
College
104
Adv. Degree
85

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Rosarita Basket Affinity & Size

brand
basket affinity
Mission (Foods) 9.1x
Old El Paso 7.5x
Jennie-O 6.3x
Ro-Tel 6.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
28
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
544

Where is Rosarita Purchased?

channels
index
Club
92
Dollar
67
Drug
2
Food
136
Gas & Convenience
1
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.8x
Fresh Selections 1.7x
Taylor Farms 1.6x
Jennie-O 1.6x

How Did They Pay?

method
index
Cash
182
Credit
55
Debit
98
Food Stamps
130

When is Rosarita Purchased?

day of week
Sun
18.0%
Mon
14.5%
Tue
13.0%
Wed
11.7%
Thu
12.1%
Fri
14.2%
Sat
16.6%
time of day
Morning
14.4%
Noon
16.1%
Afternoon
38.4%
Evening
26.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Rosarita consumers purchase?

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Why do Rosarita consumers try new brands?

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Where do Rosarita consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Rosarita Target Market

Arrow and target

Who actually buys Rosarita? Do these consumers match the intended target market of Rosarita?

Thought bubble

What motivates the target market to purchase Rosarita?

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What other target market should Rosarita look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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