Sabra Consumer Insights

Who buys Sabra? Sabra consumers are generally very high income, Caucasian, and older age. Sabra consumers are more likely to purchase Sabra during larger pantry stocking trips. Brands such as Nabisco Triscuit, Bertolli, and Nabisco Wheat Thins also tend to be purchased in the same trip. Sample consumer insights data below.

Sabra Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.65

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sabra Consumer Demographics

demographic
index
Female
99
Male
110
<24
84
25-34
93
35-44
103
45-54
104
55-64
105
65+
100
African American
53
Asian
69
Caucasian
107
Hispanic
87
demographic
index
Has Kids
94
No Kids
113
- $20k
73
$20k-40k
73
$40k-60k
86
$60k-80k
95
$80k-100k
109
$100k-125k
127
$125k +
149
No College
59
College
101
Adv. Degree
144

Understand Sabra Consumer Behavior

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Sabra Basket Affinity & Size

brand
basket affinity
Nabisco Triscuit 6.1x
Bertolli 5.6x
Nabisco Wheat Thins 5.4x
Archer Farms 4.9x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
428

Where is Sabra Purchased?

channels
index
Beauty
18
Club
184
Dollar
0
Drug
23
Food
149
Gas & Convenience
16
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Dannon Oikos 1.4x
Boars Head 1.4x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
77
Credit
118
Debit
101
Food Stamps
61

When is Sabra Purchased?

day of week
Sun
19.0%
Mon
13.6%
Tue
12.2%
Wed
11.8%
Thu
11.5%
Fri
14.3%
Sat
17.6%
time of day
Morning
13.7%
Noon
17.9%
Afternoon
35.4%
Evening
28.0%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sabra consumers purchase?

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Why do Sabra consumers try new brands?

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Where do Sabra consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sabra Target Market

Arrow and target

Who actually buys Sabra? Do these consumers match the intended target market of Sabra?

Thought bubble

What motivates the target market to purchase Sabra?

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What other target market should Sabra look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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