Safety 1st Consumer Insights

Who buys Safety 1st? Safety 1st consumers are generally lower income, Asian, and young adult age. Safety 1st consumers are more likely to purchase Safety 1st during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Safety 1st Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
8.7%
Total Basket $ (median)
$46.10

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Safety 1st Consumer Demographics

demographic
index
Female
101
Male
92
<24
136
25-34
185
35-44
79
45-54
48
55-64
55
65+
56
African American
78
Asian
125
Caucasian
96
Hispanic
113
demographic
index
Has Kids
111
No Kids
75
- $20k
105
$20k-40k
117
$40k-60k
114
$60k-80k
97
$80k-100k
110
$100k-125k
76
$125k +
68
No College
97
College
102
Adv. Degree
92

Understand Safety 1st Consumer Behavior

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Safety 1st Basket Affinity & Size

brand
basket affinity
Gerber 36.4x
Gerber Graduates 26.2x
Huggies 12.4x
Crayola 6.5x
basket size
index
Urgent Need (1-2 Items)
25
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
235

Where is Safety 1st Purchased?

channels
index
Club
118
Drug
5
Food
1
Mass
191
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.0x
Gerber 2.1x
Huggies 1.9x
Hawaiian Punch 1.4x

How Did They Pay?

method
index
Cash
75
Credit
85
Debit
131
Food Stamps
63

When is Safety 1st Purchased?

day of week
Sun
14.8%
Mon
12.7%
Tue
11.4%
Wed
12.0%
Thu
11.4%
Fri
16.3%
Sat
21.5%
time of day
Morning
11.1%
Noon
17.7%
Afternoon
38.3%
Evening
27.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Safety 1st consumers purchase?

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Why do Safety 1st consumers try new brands?

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Where do Safety 1st consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Safety 1st Target Market

Arrow and target

Who actually buys Safety 1st? Do these consumers match the intended target market of Safety 1st?

Thought bubble

What motivates the target market to purchase Safety 1st?

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What other target market should Safety 1st look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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