Sally Hansen Consumer Insights

Who buys Sally Hansen? Sally Hansen consumers are generally very low income, Hispanic, and adolescent age. Sally Hansen consumers are more likely to purchase Sally Hansen during larger pantry stocking trips. Brands such as CoverGirl, Neutrogena, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Sally Hansen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
11.4%
Total Basket $ (median)
$39.38

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sally Hansen Consumer Demographics

demographic
index
Female
104
Male
66
<24
155
25-34
106
35-44
95
45-54
96
55-64
97
65+
98
African American
116
Asian
104
Caucasian
96
Hispanic
120
demographic
index
Has Kids
92
No Kids
118
- $20k
105
$20k-40k
103
$40k-60k
99
$60k-80k
98
$80k-100k
98
$100k-125k
99
$125k +
101
No College
91
College
102
Adv. Degree
101

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Sally Hansen Basket Affinity & Size

brand
basket affinity
CoverGirl 14.6x
Neutrogena 12.1x
Oral-B 6.9x
Olay 6.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
95
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
229

Where is Sally Hansen Purchased?

channels
index
Beauty
1421
Club
0
Dollar
51
Drug
481
Food
13
Gas & Convenience
0
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.4x
Olay 1.4x
Listerine 1.3x
Archer Farms 1.3x

How Did They Pay?

method
index
Cash
103
Credit
102
Debit
105
Food Stamps
27

When is Sally Hansen Purchased?

day of week
Sun
15.4%
Mon
12.5%
Tue
12.8%
Wed
13.1%
Thu
13.3%
Fri
15.5%
Sat
17.4%
time of day
Morning
13.7%
Noon
16.2%
Afternoon
35.0%
Evening
27.7%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sally Hansen consumers purchase?

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Why do Sally Hansen consumers try new brands?

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Where do Sally Hansen consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sally Hansen Target Market

Arrow and target

Who actually buys Sally Hansen? Do these consumers match the intended target market of Sally Hansen?

Thought bubble

What motivates the target market to purchase Sally Hansen?

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What other target market should Sally Hansen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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