Schmidt's Consumer Insights

Who buys Schmidt's? Schmidt's consumers are generally slightly higher income, African American, and upper middle age. Schmidt's consumers are more likely to purchase Schmidt's during larger pantry stocking trips. Brands such as Utz, Sunny Meadow, and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Schmidt's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.2%
Total Basket $ (median)
$57.30

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Schmidt's Consumer Demographics

demographic
index
Female
100
Male
98
<24
74
25-34
89
35-44
103
45-54
121
55-64
90
65+
68
African American
186
Asian
61
Caucasian
107
Hispanic
50
demographic
index
Has Kids
110
No Kids
77
- $20k
89
$20k-40k
79
$40k-60k
84
$60k-80k
99
$80k-100k
133
$100k-125k
115
$125k +
112
No College
116
College
93
Adv. Degree
116

Understand Schmidt's Consumer Behavior

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Schmidt's Basket Affinity & Size

brand
basket affinity
Utz 10.6x
Sunny Meadow 8.0x
Perdue 7.1x
Ball Park 5.7x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
413

Where is Schmidt's Purchased?

channels
index
Club
12
Dollar
37
Drug
1
Food
116
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 3.2x
Perdue 2.7x
Smart Balance 2.5x
Entenmann's 2.3x

How Did They Pay?

method
index
Cash
134
Credit
102
Debit
76
Food Stamps
159

When is Schmidt's Purchased?

day of week
Sun
21.3%
Mon
12.6%
Tue
11.1%
Wed
11.1%
Thu
11.8%
Fri
13.5%
Sat
18.6%
time of day
Morning
16.5%
Noon
15.5%
Afternoon
34.5%
Evening
27.4%
Late
6.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Schmidt's consumers purchase?

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Why do Schmidt's consumers try new brands?

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Where do Schmidt's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Schmidt's Target Market

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Who actually buys Schmidt's? Do these consumers match the intended target market of Schmidt's?

Thought bubble

What motivates the target market to purchase Schmidt's?

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What other target market should Schmidt's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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