Secret Clinical Strength Consumer Insights

Who buys Secret Clinical Strength? Secret Clinical Strength consumers are generally very high income, Caucasian, and adolescent age. Secret Clinical Strength consumers are more likely to purchase Secret Clinical Strength during larger pantry stocking trips. Brands such as Neutrogena, Olay, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Secret Clinical Strength Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
14.5%
Total Basket $ (median)
$62.05

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Secret Clinical Strength Consumer Demographics

demographic
index
Female
103
Male
67
<24
127
25-34
111
35-44
99
45-54
94
55-64
91
65+
41
African American
96
Asian
57
Caucasian
104
Hispanic
99
demographic
index
Has Kids
96
No Kids
109
- $20k
77
$20k-40k
92
$40k-60k
94
$60k-80k
90
$80k-100k
104
$100k-125k
110
$125k +
136
No College
76
College
103
Adv. Degree
112

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Secret Clinical Strength Basket Affinity & Size

brand
basket affinity
Neutrogena 9.6x
Olay 8.4x
Febreze 7.6x
Listerine 7.2x
basket size
index
Urgent Need (1-2 Items)
18
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
321

Where is Secret Clinical Strength Purchased?

channels
index
Beauty
90
Club
167
Dollar
103
Drug
145
Food
79
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Marlboro Gold Pack 1.5x
Olay 1.5x
Nabisco Triscuit 1.4x

How Did They Pay?

method
index
Cash
84
Credit
103
Debit
110
Food Stamps
43

When is Secret Clinical Strength Purchased?

day of week
Sun
17.4%
Mon
13.0%
Tue
12.6%
Wed
12.4%
Thu
11.3%
Fri
15.0%
Sat
18.4%
time of day
Morning
13.8%
Noon
18.4%
Afternoon
34.8%
Evening
27.7%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Secret Clinical Strength consumers purchase?

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Why do Secret Clinical Strength consumers try new brands?

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Where do Secret Clinical Strength consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Secret Clinical Strength Target Market

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Who actually buys Secret Clinical Strength? Do these consumers match the intended target market of Secret Clinical Strength?

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What motivates the target market to purchase Secret Clinical Strength?

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What other target market should Secret Clinical Strength look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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