Shady Brook Farms Consumer Insights

Who buys Shady Brook Farms? Shady Brook Farms consumers are generally very high income, African American, and lower middle age. Shady Brook Farms consumers are more likely to purchase Shady Brook Farms during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Shady Brook Farms Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
6.4%
Total Basket $ (median)
$77.41

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shady Brook Farms Consumer Demographics

demographic
index
Female
99
Male
111
<24
95
25-34
106
35-44
107
45-54
91
55-64
81
65+
68
African American
178
Asian
52
Caucasian
108
Hispanic
43
demographic
index
Has Kids
98
No Kids
106
- $20k
52
$20k-40k
71
$40k-60k
85
$60k-80k
98
$80k-100k
120
$100k-125k
127
$125k +
150
No College
73
College
97
Adv. Degree
149

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Shady Brook Farms Basket Affinity & Size

brand
basket affinity
Smart Balance 16.3x
Perdue 11.1x
Goya 8.1x
Old El Paso 6.8x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
31
Fill Up (11-20 Items)
131
Pantry Stocking (21+ Items)
526

Where is Shady Brook Farms Purchased?

channels
index
Drug
1
Food
234
Gas & Convenience
2
Mass
46
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Smart Balance 3.0x
Perdue 2.7x
Utz 2.6x
Goya 2.1x

How Did They Pay?

method
index
Cash
147
Credit
99
Debit
81
Food Stamps
83

When is Shady Brook Farms Purchased?

day of week
Sun
23.9%
Mon
14.1%
Tue
11.8%
Wed
9.9%
Thu
10.3%
Fri
12.8%
Sat
17.2%
time of day
Morning
15.7%
Noon
17.6%
Afternoon
36.7%
Evening
25.1%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shady Brook Farms consumers purchase?

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Why do Shady Brook Farms consumers try new brands?

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Where do Shady Brook Farms consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shady Brook Farms Target Market

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Who actually buys Shady Brook Farms? Do these consumers match the intended target market of Shady Brook Farms?

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What motivates the target market to purchase Shady Brook Farms?

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What other target market should Shady Brook Farms look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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