Shallots Consumer Insights

Who buys Shallots? Shallots consumers are generally very high income, Asian, and adolescent age. Shallots consumers are more likely to purchase Shallots during larger pantry stocking trips. Brands such as Swanson, Boars Head, and Goya also tend to be purchased in the same trip. Sample consumer insights data below.

Shallots Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$0.99
% of Basket $ (median)
1.9%
Total Basket $ (median)
$53.27

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shallots Consumer Demographics

demographic
index
Female
95
Male
153
<24
177
25-34
104
35-44
94
45-54
93
55-64
95
65+
146
African American
52
Asian
378
Caucasian
80
Hispanic
60
demographic
index
Has Kids
85
No Kids
133
- $20k
94
$20k-40k
79
$40k-60k
77
$60k-80k
92
$80k-100k
90
$100k-125k
119
$125k +
174
No College
63
College
101
Adv. Degree
140

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Shallots Basket Affinity & Size

brand
basket affinity
Swanson 9.5x
Boars Head 8.6x
Goya 7.2x
Barilla 6.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
375

Where is Shallots Purchased?

channels
index
Club
2
Dollar
38
Drug
6
Food
282
Gas & Convenience
16
Mass
7
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Goya 1.5x
Boars Head 1.5x
Almond Breeze 1.4x

How Did They Pay?

method
index
Cash
110
Credit
131
Debit
70
Food Stamps
78

When is Shallots Purchased?

day of week
Sun
19.7%
Mon
13.5%
Tue
12.2%
Wed
11.7%
Thu
10.2%
Fri
14.1%
Sat
18.5%
time of day
Morning
14.9%
Noon
19.4%
Afternoon
37.8%
Evening
23.8%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shallots consumers purchase?

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Why do Shallots consumers try new brands?

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Where do Shallots consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shallots Target Market

Arrow and target

Who actually buys Shallots? Do these consumers match the intended target market of Shallots?

Thought bubble

What motivates the target market to purchase Shallots?

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What other target market should Shallots look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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