Shasta Consumer Insights

Who buys Shasta? Shasta consumers are generally very low income, Hispanic, and senior age. Shasta consumers are more likely to purchase Shasta during larger pantry stocking trips. Brands such as Bar-S, Banquet, and Totino's Party Pizza also tend to be purchased in the same trip. Sample consumer insights data below.

Shasta Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.98
% of Basket $ (median)
8.1%
Total Basket $ (median)
$24.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shasta Consumer Demographics

demographic
index
Female
97
Male
129
<24
152
25-34
110
35-44
93
45-54
91
55-64
87
65+
154
African American
119
Asian
149
Caucasian
74
Hispanic
245
demographic
index
Has Kids
100
No Kids
101
- $20k
162
$20k-40k
142
$40k-60k
117
$60k-80k
81
$80k-100k
74
$100k-125k
93
$125k +
38
No College
143
College
97
Adv. Degree
66

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Shasta Basket Affinity & Size

brand
basket affinity
Bar-S 12.3x
Banquet 6.1x
Totino's Party Pizza 5.8x
Cheetos 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
184
Pantry Stocking (21+ Items)
305

Where is Shasta Purchased?

channels
index
Club
197
Dollar
1073
Drug
1
Food
174
Gas & Convenience
34
Mass
0
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.9x
Monster Energy 1.7x
Taylor Farms 1.6x
Oroweat 1.6x

How Did They Pay?

method
index
Cash
260
Credit
40
Debit
63
Food Stamps
198

When is Shasta Purchased?

day of week
Sun
15.8%
Mon
13.2%
Tue
12.4%
Wed
12.7%
Thu
12.3%
Fri
14.5%
Sat
19.2%
time of day
Morning
15.9%
Noon
17.3%
Afternoon
33.9%
Evening
26.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shasta consumers purchase?

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Why do Shasta consumers try new brands?

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Where do Shasta consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shasta Target Market

Arrow and target

Who actually buys Shasta? Do these consumers match the intended target market of Shasta?

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What motivates the target market to purchase Shasta?

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What other target market should Shasta look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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