Shea Moisture Consumer Insights

Who buys Shea Moisture? Shea Moisture consumers are generally very low income, African American, and adolescent age. Shea Moisture consumers are more likely to purchase Shea Moisture during larger pantry stocking trips. Brands such as Archer Farms, Neutrogena, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Shea Moisture Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
29.1%
Total Basket $ (median)
$34.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shea Moisture Consumer Demographics

demographic
index
Female
102
Male
81
<24
162
25-34
137
35-44
100
45-54
70
55-64
51
65+
37
African American
824
Asian
96
Caucasian
53
Hispanic
123
demographic
index
Has Kids
101
No Kids
99
- $20k
135
$20k-40k
117
$40k-60k
107
$60k-80k
105
$80k-100k
86
$100k-125k
71
$125k +
81
No College
62
College
109
Adv. Degree
101

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Shea Moisture Basket Affinity & Size

brand
basket affinity
Archer Farms 21.0x
Neutrogena 10.6x
Olay 10.3x
Secret 8.3x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
109
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
165

Where is Shea Moisture Purchased?

channels
index
Beauty
1722
Dollar
2
Drug
546
Food
2
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.6x
Gold Peak 1.4x
Listerine 1.4x
Archer Farms 1.4x

How Did They Pay?

method
index
Cash
102
Credit
81
Debit
122
Food Stamps
35

When is Shea Moisture Purchased?

day of week
Sun
15.2%
Mon
11.9%
Tue
12.8%
Wed
12.2%
Thu
13.6%
Fri
15.5%
Sat
18.8%
time of day
Morning
13.4%
Noon
15.5%
Afternoon
33.8%
Evening
28.6%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shea Moisture consumers purchase?

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Why do Shea Moisture consumers try new brands?

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Where do Shea Moisture consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shea Moisture Target Market

Arrow and target

Who actually buys Shea Moisture? Do these consumers match the intended target market of Shea Moisture?

Thought bubble

What motivates the target market to purchase Shea Moisture?

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What other target market should Shea Moisture look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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