Shiner Consumer Insights

Who buys Shiner? Shiner consumers are generally slightly higher income, Hispanic, and young adult age. Shiner consumers are more likely to purchase Shiner during larger pantry stocking trips. Brands such as Bud Light, Oroweat, and Sabra also tend to be purchased in the same trip. Sample consumer insights data below.

Shiner Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.99
% of Basket $ (median)
21.7%
Total Basket $ (median)
$41.47

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Shiner Consumer Demographics

demographic
index
Female
98
Male
117
<24
60
25-34
121
35-44
102
45-54
86
55-64
79
65+
80
African American
27
Asian
76
Caucasian
104
Hispanic
106
demographic
index
Has Kids
87
No Kids
130
- $20k
37
$20k-40k
70
$40k-60k
122
$60k-80k
99
$80k-100k
131
$100k-125k
102
$125k +
111
No College
82
College
105
Adv. Degree
96

Understand Shiner Consumer Behavior

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Shiner Basket Affinity & Size

brand
basket affinity
Bud Light 7.3x
Oroweat 7.0x
Sabra 6.2x
Daisy's (Snacks) 6.0x
basket size
index
Urgent Need (1-2 Items)
44
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
220

Where is Shiner Purchased?

channels
index
Beauty
36
Club
91
Dollar
1
Drug
28
Food
170
Gas & Convenience
150
Mass
63
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.9x
Sunbeam 1.8x
Red Bull 1.7x
Monster Energy 1.7x

How Did They Pay?

method
index
Cash
71
Credit
129
Debit
102
Food Stamps
9

When is Shiner Purchased?

day of week
Sun
14.8%
Mon
8.2%
Tue
9.8%
Wed
11.0%
Thu
11.0%
Fri
20.6%
Sat
24.6%
time of day
Morning
7.2%
Noon
11.8%
Afternoon
34.4%
Evening
38.8%
Late
7.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Shiner consumers purchase?

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Why do Shiner consumers try new brands?

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Where do Shiner consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Shiner Target Market

Arrow and target

Who actually buys Shiner? Do these consumers match the intended target market of Shiner?

Thought bubble

What motivates the target market to purchase Shiner?

magnifying glass

What other target market should Shiner look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us