Similac Advance Consumer Insights

Who buys Similac Advance? Similac Advance consumers are generally very low income, Asian, and adolescent age. Similac Advance consumers are more likely to purchase Similac Advance during larger pantry stocking trips. Brands such as Gerber, Gerber Graduates, and Huggies also tend to be purchased in the same trip. Sample consumer insights data below.

Similac Advance Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$31.99
% of Basket $ (median)
77.6%
Total Basket $ (median)
$41.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Similac Advance Consumer Demographics

demographic
index
Female
99
Male
105
<24
234
25-34
199
35-44
83
45-54
22
55-64
30
65+
7
African American
153
Asian
242
Caucasian
74
Hispanic
161
demographic
index
Has Kids
118
No Kids
60
- $20k
195
$20k-40k
151
$40k-60k
122
$60k-80k
88
$80k-100k
60
$100k-125k
53
$125k +
41
No College
107
College
102
Adv. Degree
84

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Similac Advance Basket Affinity & Size

brand
basket affinity
Gerber 48.6x
Gerber Graduates 18.4x
Huggies 12.7x
General Mills Lucky Charms 9.4x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
90
Pantry Stocking (21+ Items)
177

Where is Similac Advance Purchased?

channels
index
Beauty
32
Club
0
Dollar
2
Drug
52
Food
233
Gas & Convenience
5
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 3.6x
Gerber 2.7x
Huggies 2.4x
Red Bull 1.5x

How Did They Pay?

method
index
Cash
34
Credit
38
Debit
63
Food Stamps
1116

When is Similac Advance Purchased?

day of week
Sun
12.2%
Mon
16.6%
Tue
15.8%
Wed
15.3%
Thu
14.8%
Fri
13.7%
Sat
11.6%
time of day
Morning
13.5%
Noon
14.5%
Afternoon
34.2%
Evening
28.6%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Similac Advance consumers purchase?

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Why do Similac Advance consumers try new brands?

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Where do Similac Advance consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Similac Advance Target Market

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Who actually buys Similac Advance? Do these consumers match the intended target market of Similac Advance?

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What motivates the target market to purchase Similac Advance?

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What other target market should Similac Advance look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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