Skyy Consumer Insights

Who buys Skyy? Skyy consumers are generally higher income, Asian, and upper middle age. Skyy consumers are more likely to purchase Skyy during larger pantry stocking trips. Brands such as Sparkling Ice, Canada Dry, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Skyy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.98
% of Basket $ (median)
35.3%
Total Basket $ (median)
$56.60

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Skyy Consumer Demographics

demographic
index
Female
98
Male
122
<24
101
25-34
83
35-44
103
45-54
118
55-64
105
65+
75
African American
69
Asian
140
Caucasian
102
Hispanic
77
demographic
index
Has Kids
89
No Kids
124
- $20k
51
$20k-40k
74
$40k-60k
86
$60k-80k
70
$80k-100k
85
$100k-125k
202
$125k +
153
No College
79
College
100
Adv. Degree
126

Understand Skyy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Skyy Basket Affinity & Size

brand
basket affinity
Sparkling Ice 14.9x
Canada Dry 14.1x
Red Bull 13.4x
Bud Light 13.0x
basket size
index
Urgent Need (1-2 Items)
76
Express Lane (3-10 Items)
93
Fill Up (11-20 Items)
124
Pantry Stocking (21+ Items)
153

Where is Skyy Purchased?

channels
index
Club
233
Drug
76
Food
154
Gas & Convenience
247
Mass
33
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 2.0x
Red Bull 1.9x
Oroweat 1.7x
Taylor Farms 1.6x

How Did They Pay?

method
index
Cash
108
Credit
127
Debit
84
Food Stamps
13

When is Skyy Purchased?

day of week
Sun
11.5%
Mon
9.6%
Tue
11.1%
Wed
11.1%
Thu
12.9%
Fri
20.6%
Sat
23.2%
time of day
Morning
9.7%
Noon
15.7%
Afternoon
40.0%
Evening
29.4%
Late
5.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Skyy consumers purchase?

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Why do Skyy consumers try new brands?

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Where do Skyy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Skyy Target Market

Arrow and target

Who actually buys Skyy? Do these consumers match the intended target market of Skyy?

Thought bubble

What motivates the target market to purchase Skyy?

magnifying glass

What other target market should Skyy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us