Smucker's Jam Consumer Insights

Who buys Smucker's Jam? Smucker's Jam consumers are generally slightly lower income, Caucasian, and older age. Smucker's Jam consumers are more likely to purchase Smucker's Jam during larger pantry stocking trips. Brands such as Jif, Skippy, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Smucker's Jam Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
3.8%
Total Basket $ (median)
$73.64

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Smucker's Jam Consumer Demographics

demographic
index
Female
100
Male
100
<24
92
25-34
94
35-44
94
45-54
103
55-64
135
65+
133
African American
88
Asian
67
Caucasian
104
Hispanic
102
demographic
index
Has Kids
99
No Kids
102
- $20k
95
$20k-40k
106
$40k-60k
107
$60k-80k
101
$80k-100k
98
$100k-125k
95
$125k +
89
No College
106
College
99
Adv. Degree
98

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Smucker's Jam Basket Affinity & Size

brand
basket affinity
Jif 11.6x
Skippy 6.7x
Kraft Singles 3.7x
Vlasic 3.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
502

Where is Smucker's Jam Purchased?

channels
index
Club
99
Dollar
55
Drug
13
Food
122
Gas & Convenience
4
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.3x
Duncan Hines 1.3x
Sweet Baby Ray's 1.3x
General Mills Fiber One 1.3x

How Did They Pay?

method
index
Cash
114
Credit
95
Debit
93
Food Stamps
141

When is Smucker's Jam Purchased?

day of week
Sun
17.5%
Mon
14.2%
Tue
12.2%
Wed
12.3%
Thu
11.9%
Fri
14.9%
Sat
17.0%
time of day
Morning
15.5%
Noon
16.9%
Afternoon
34.0%
Evening
26.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Smucker's Jam consumers purchase?

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Why do Smucker's Jam consumers try new brands?

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Where do Smucker's Jam consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Smucker's Jam Target Market

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Who actually buys Smucker's Jam? Do these consumers match the intended target market of Smucker's Jam?

Thought bubble

What motivates the target market to purchase Smucker's Jam?

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What other target market should Smucker's Jam look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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