Sno Balls Consumer Insights

Who buys Sno Balls? Sno Balls consumers are generally very low income, Hispanic, and older age. Sno Balls consumers are more likely to purchase Sno Balls during larger pantry stocking trips. Brands such as Hostess, Blue Bonnet, and Hefty also tend to be purchased in the same trip. Sample consumer insights data below.

Sno Balls Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.49

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sno Balls Consumer Demographics

demographic
index
Female
102
Male
78
<24
87
25-34
72
35-44
91
45-54
113
55-64
189
65+
165
African American
62
Asian
68
Caucasian
106
Hispanic
108
demographic
index
Has Kids
87
No Kids
129
- $20k
127
$20k-40k
110
$40k-60k
119
$60k-80k
122
$80k-100k
96
$100k-125k
55
$125k +
54
No College
169
College
88
Adv. Degree
75

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Sno Balls Basket Affinity & Size

brand
basket affinity
Hostess 19.5x
Blue Bonnet 7.5x
Hefty 6.7x
Libby's 6.0x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
337

Where is Sno Balls Purchased?

channels
index
Beauty
5486
Club
12
Dollar
10
Drug
23
Food
81
Gas & Convenience
255
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hostess 2.0x
Marlboro 2.0x
Marlboro Gold Pack 1.9x
Diet Pepsi 1.6x

How Did They Pay?

method
index
Cash
115
Credit
98
Debit
87
Food Stamps
175

When is Sno Balls Purchased?

day of week
Sun
16.7%
Mon
13.1%
Tue
11.9%
Wed
12.9%
Thu
14.8%
Fri
15.5%
Sat
15.0%
time of day
Morning
12.7%
Noon
19.0%
Afternoon
39.2%
Evening
22.4%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sno Balls consumers purchase?

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Why do Sno Balls consumers try new brands?

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Where do Sno Balls consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sno Balls Target Market

Arrow and target

Who actually buys Sno Balls? Do these consumers match the intended target market of Sno Balls?

Thought bubble

What motivates the target market to purchase Sno Balls?

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What other target market should Sno Balls look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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