Solo Consumer Insights

Who buys Solo? Solo consumers are generally very high income, Asian, and older age. Solo consumers are more likely to purchase Solo during larger pantry stocking trips. Brands such as Dixie, Hefty, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Solo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.88
% of Basket $ (median)
6.3%
Total Basket $ (median)
$61.78

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Solo Consumer Demographics

demographic
index
Female
100
Male
101
<24
81
25-34
83
35-44
103
45-54
112
55-64
117
65+
114
African American
78
Asian
155
Caucasian
93
Hispanic
115
demographic
index
Has Kids
100
No Kids
100
- $20k
64
$20k-40k
83
$40k-60k
86
$60k-80k
91
$80k-100k
101
$100k-125k
126
$125k +
158
No College
82
College
101
Adv. Degree
116

Understand Solo Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Solo Basket Affinity & Size

brand
basket affinity
Dixie 19.4x
Hefty 13.2x
Ziploc 5.6x
Bounty 5.4x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
166
Pantry Stocking (21+ Items)
394

Where is Solo Purchased?

channels
index
Beauty
1
Club
404
Dollar
33
Drug
17
Food
91
Gas & Convenience
8
Mass
56
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dixie 1.5x
Horizon Organic 1.4x
Smart Balance 1.4x
Nutella 1.4x

How Did They Pay?

method
index
Cash
92
Credit
119
Debit
96
Food Stamps
33

When is Solo Purchased?

day of week
Sun
14.7%
Mon
11.7%
Tue
13.4%
Wed
13.4%
Thu
14.6%
Fri
16.0%
Sat
16.2%
time of day
Morning
15.6%
Noon
21.6%
Afternoon
35.4%
Evening
22.4%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Solo consumers purchase?

check mark

Why do Solo consumers try new brands?

check mark

Where do Solo consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Solo Target Market

Arrow and target

Who actually buys Solo? Do these consumers match the intended target market of Solo?

Thought bubble

What motivates the target market to purchase Solo?

magnifying glass

What other target market should Solo look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us