South Beach Diet Consumer Insights

Who buys South Beach Diet? South Beach Diet consumers are generally higher income, Caucasian, and older age. South Beach Diet consumers are more likely to purchase South Beach Diet during larger pantry stocking trips. Brands such as Dannon Oikos, Sparkling Ice, and Kelloggs Special K also tend to be purchased in the same trip. Sample consumer insights data below.

South Beach Diet Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.00
% of Basket $ (median)
6.7%
Total Basket $ (median)
$59.33

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South Beach Diet Consumer Demographics

demographic
index
Female
101
Male
95
<24
55
25-34
84
35-44
101
45-54
113
55-64
134
65+
92
African American
49
Asian
33
Caucasian
115
Hispanic
59
demographic
index
Has Kids
94
No Kids
113
- $20k
65
$20k-40k
82
$40k-60k
117
$60k-80k
105
$80k-100k
92
$100k-125k
118
$125k +
103
No College
77
College
110
Adv. Degree
81

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South Beach Diet Basket Affinity & Size

brand
basket affinity
Dannon Oikos 6.0x
Sparkling Ice 5.8x
Kelloggs Special K 5.6x
Quaker Chewy 5.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
130
Pantry Stocking (21+ Items)
448

Where is South Beach Diet Purchased?

channels
index
Beauty
59
Dollar
70
Drug
76
Food
107
Gas & Convenience
34
Mass
125
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.6x
Dannon Oikos 1.6x
Weight Watchers Smart Ones 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
79
Credit
116
Debit
99
Food Stamps
66

When is South Beach Diet Purchased?

day of week
Sun
16.9%
Mon
13.4%
Tue
12.7%
Wed
12.3%
Thu
13.5%
Fri
15.1%
Sat
16.1%
time of day
Morning
15.2%
Noon
15.9%
Afternoon
36.2%
Evening
25.8%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do South Beach Diet consumers purchase?

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Why do South Beach Diet consumers try new brands?

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Where do South Beach Diet consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

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Every retailer, from Big Box to Bodegas to Online.

Research the South Beach Diet Target Market

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Who actually buys South Beach Diet? Do these consumers match the intended target market of South Beach Diet?

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What motivates the target market to purchase South Beach Diet?

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What other target market should South Beach Diet look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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