Sparkle Consumer Insights

Who buys Sparkle? Sparkle consumers are generally lower income, African American, and older age. Sparkle consumers are more likely to purchase Sparkle during larger pantry stocking trips. Brands such as Angel Soft, Gain, and Charmin also tend to be purchased in the same trip. Sample consumer insights data below.

Sparkle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.74
% of Basket $ (median)
7.9%
Total Basket $ (median)
$72.76

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Sparkle Consumer Demographics

demographic
index
Female
101
Male
90
<24
97
25-34
101
35-44
95
45-54
103
55-64
117
65+
90
African American
186
Asian
77
Caucasian
99
Hispanic
90
demographic
index
Has Kids
95
No Kids
111
- $20k
108
$20k-40k
116
$40k-60k
111
$60k-80k
104
$80k-100k
98
$100k-125k
85
$125k +
65
No College
126
College
98
Adv. Degree
78

Understand Sparkle Consumer Behavior

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Sparkle Basket Affinity & Size

brand
basket affinity
Angel Soft 12.4x
Gain 5.3x
Charmin 5.2x
Hefty 4.8x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
57
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
398

Where is Sparkle Purchased?

channels
index
Club
1
Dollar
429
Drug
148
Food
93
Gas & Convenience
5
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Angel Soft 1.5x
Sunny Meadow 1.4x
Armour 1.4x
Scott 1.4x

How Did They Pay?

method
index
Cash
118
Credit
85
Debit
110
Food Stamps
68

When is Sparkle Purchased?

day of week
Sun
17.9%
Mon
13.1%
Tue
11.9%
Wed
12.0%
Thu
11.3%
Fri
15.1%
Sat
18.6%
time of day
Morning
16.6%
Noon
17.2%
Afternoon
33.6%
Evening
26.0%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Sparkle consumers purchase?

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Why do Sparkle consumers try new brands?

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Where do Sparkle consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Sparkle Target Market

Arrow and target

Who actually buys Sparkle? Do these consumers match the intended target market of Sparkle?

Thought bubble

What motivates the target market to purchase Sparkle?

magnifying glass

What other target market should Sparkle look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us